# Strategy Frameworks

> When to activate: corporate strategy, Porter's 5 Forces, Blue Ocean, BCG Matrix, Ansoff Matrix, Balanced Scorecard, SWOT, strategic planning, scenario planning, strategic narrative

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- Updated: 2026-09-17
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---


# Strategy Frameworks

## Porter's Five Forces

Assesses industry attractiveness and competitive position.

| Force | Key Questions |
|-------|--------------|
| Threat of new entrants | Capital requirements, switching costs, brand loyalty, regulatory barriers |
| Bargaining power of suppliers | Supplier concentration, switching costs, importance of input |
| Bargaining power of buyers | Buyer concentration, price sensitivity, switching costs |
| Threat of substitutes | Relative price-performance of alternatives, switching costs |
| Competitive rivalry | Number of competitors, industry growth rate, product differentiation |

**Output**: Rate each force (Low/Medium/High) → determine overall attractiveness → identify strategic moves.

---

## Blue Ocean Strategy

Move from red oceans (fierce competition) to blue oceans (uncontested space).

### ERRC Grid (Eliminate-Reduce-Raise-Create)
```
Eliminate: Which factors the industry takes for granted should be eliminated?
Reduce:    Which factors should be reduced well below industry standard?
Raise:     Which factors should be raised well above industry standard?
Create:    Which factors the industry has never offered should be created?
```

### Four-Action Framework
1. **Eliminate** factors that no longer add value
2. **Reduce** factors over-engineered beyond customer needs
3. **Raise** factors underserved by the industry
4. **Create** new value drivers customers have never been offered

### Value Curve
Plot your strategy canvas: x-axis = competitive factors, y-axis = level of offering. A compelling blue ocean has a distinct curve vs. competitors.

---

## BCG Growth-Share Matrix

Portfolio analysis tool for multi-business companies.

```
                  High Market Share    Low Market Share
High Growth  |      Stars          |    Question Marks  |
Low Growth   |      Cash Cows      |       Dogs         |
```

**Stars**: Invest to maintain leadership; may become cash cows.
**Cash Cows**: Maximize cash generation; fund other units.
**Question Marks**: Decide invest-or-divest based on strategic fit.
**Dogs**: Divest or harvest unless strategic rationale exists.

---

## Ansoff Matrix

Growth strategy framework.

```
                   Existing Products    New Products
Existing Markets |  Market Penetration | Product Development |
New Markets      |  Market Development |   Diversification   |
```

- **Market Penetration**: Increase share in existing markets. Lowest risk.
- **Market Development**: Enter new segments or geographies. Moderate risk.
- **Product Development**: New products to existing customers. Moderate risk.
- **Diversification**: New products, new markets. Highest risk; needs clear rationale.

---

## Balanced Scorecard

Translate strategy into operational terms across four perspectives:

### 1. Financial Perspective
- Revenue growth rate
- Profit margins (gross, EBITDA, net)
- Return on invested capital (ROIC)
- Cash flow generation

### 2. Customer Perspective
- Market share
- Customer satisfaction (NPS, CSAT)
- Customer retention rate
- Customer lifetime value (LTV)

### 3. Internal Processes Perspective
- Operational efficiency metrics
- Product development cycle time
- Quality defect rates
- Time-to-market

### 4. Learning & Growth Perspective
- Employee engagement
- Skills gap closure rate
- Innovation pipeline (new ideas → implemented)
- Technology infrastructure investments

**Cascade**: Corporate BSC → Business Unit BSC → Team OKRs → Individual goals

---

## SWOT Analysis

```
Internal        | Positive        | Negative
                | Strengths       | Weaknesses
----------------|-----------------|------------------
External        | Opportunities   | Threats
```

### How to use SWOT strategically (TOWS Matrix):
- **SO (Maxi-Maxi)**: Use strengths to capture opportunities
- **WO (Mini-Maxi)**: Overcome weaknesses by pursuing opportunities
- **ST (Maxi-Mini)**: Use strengths to mitigate threats
- **WT (Mini-Mini)**: Defensive tactics to minimize weaknesses and avoid threats

---

## Strategic Planning Process

### Annual Cycle
```
Q4 (Oct-Dec): Strategic review → Q1 (Jan-Mar): Plan finalization + OKR setting
Q2-Q3: Execution + quarterly business reviews (QBRs)
Q3 (Jul-Sep): Mid-year strategic refresh
```

### Strategic Planning Steps
1. **Environmental scan** — PESTLE + Porter's 5 Forces
2. **Internal assessment** — Core competencies, resource audit
3. **Strategic options** — Generate 3-5 strategic directions
4. **Strategic choice** — Evaluate options; select 1-2
5. **Strategy articulation** — Write the strategic narrative (1-page)
6. **Cascade** — OKRs, resource allocation, roadmaps
7. **Monitor** — Quarterly business reviews (QBRs), strategy checkpoints

---

## Scenario Planning

Used when high uncertainty makes single-path forecasting unreliable.

### Steps
1. **Define the focal question** — e.g., "What is our market position in 5 years?"
2. **Identify driving forces** — macro forces affecting the focal question
3. **Rank by impact × uncertainty** — select top 2 critical uncertainties
4. **Build 4 scenarios** — 2×2 matrix with the two critical uncertainties as axes
5. **Name and narrative** — Give each scenario a vivid name and story
6. **Test strategy** — Does your current strategy survive all 4 scenarios?
7. **Early warning indicators** — Define signals indicating which scenario is unfolding

### 2×2 Scenario Matrix
```
         High [Uncertainty A]
         |         |
         | S3      | S1
High [B] |---------|--------
         | S4      | S2
         |         |
         Low [Uncertainty A]
```

---

## Strategic Narrative (One-Page Strategy)

Template:
```
Where we play:        [Target market/segment description]
How we win:           [Value proposition / differentiation]
Capabilities needed:  [3-4 core capabilities required]
Management systems:   [Metrics, cadences, incentives]
What we must stop:    [Activities that don't fit the strategy]
```

---

## Strategy Pitfalls to Avoid

- **Strategy as aspiration**: "Be the best" is not a strategy. Strategy requires choices.
- **Boiling the ocean**: Trying to pursue too many strategic directions simultaneously.
- **Ignoring implementation**: Great strategy + poor execution = nothing.
- **Analysis paralysis**: Strategy needs enough data but also conviction.
- **Strategy as a document**: Strategy lives in decisions and resource allocation, not PDFs.

---

## Strategy Review Checklist

- [ ] Does the strategy make clear choices about what NOT to do?
- [ ] Is the differentiation specific and defensible?
- [ ] Do resource allocation decisions reflect the stated strategy?
- [ ] Are OKRs directly derived from strategic priorities?
- [ ] Is the strategy communicated in a way the team can act on?
- [ ] Does the strategy account for the top 3 competitive threats?
- [ ] Is there a clear link between strategy and financial targets?

