# Linkedin Weekly Content

> LinkedIn Weekly Content

- Skill: `matteotitta/linkedin-weekly-content` (Agent Skill)
- Install (CLI): `npx skillmds@latest add matteotitta/linkedin-weekly-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/matteotitta/linkedin-weekly-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: matteotitta (https://skillmd.com/u/matteotitta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/matteotitta/linkedin-weekly-content

---


# LinkedIn Weekly Content

Generate a full week of LinkedIn content for Matteo Tittarelli / Genesys Growth. Produces 4 posts + 2 visual briefs, appends to a persistent Google Doc, and sends a Slack notification.

---

## Weekly Schedule

Voice-locked operational constants — these stay in body.

- Monday: Claude Skills newsletter (separate pipeline — no LinkedIn post)
- **Tuesday: Story post** (35% pillar — personal experiences, founder journey)
- **Wednesday: Expert post** (40% pillar — give away the playbook)
- **Thursday: Sales post** (25% pillar — case study storytelling, offer integration)
- **Friday: Rotated post** (cycles: Story → Expert → Sales, ISO week mod 3)
- Sunday: GTM Pulse newsletter (separate pipeline)

**Visual briefs (one of each per week):**
- 1x Infographic brief (paired with any post)
- 1x Carousel brief (paired with any post)

---

## Process

9-phase orchestration:

```
Phase 1: Load Context → Phase 2: Generate Hooks → Phase 3: Generate 4 Posts
                                                              ↓
Phase 6: Photo Rec ← Phase 5: Visual Briefs ← Phase 4: Algo Audit
       ↓
Phase 7: GDrive Append → Phase 8: Slack Notify → Phase 9: Update Rotation Tracker
```

Phase-by-phase detail (skill invocations, post lengths, archetype rotation logic, MCP detection, GDrive append script) in the premium reference.

---

## Quality Gates (Applied Automatically)

Voice-locked rules — these stay in body.

- **Anti-AI detection:** No "Here's the thing:", no false contrast reframes, no wrapped-bow endings, no generic praise
- **100 Posts Test:** Each post must feel authentic for 100 consecutive posts
- **Offer integration:** Even non-sales posts subtly showcase what Genesys does (per Matteo's voice rules)
- **Wordiness check:** Trim 15-20% from first draft (Matteo's tendency)
- **No "genuinely asking":** Stop using pseudo-engagement closings
- **Source integrity:** No fabricated stories, metrics, or quotes — all from content banks

Full per-post and per-batch checks in the premium reference.

---

## Scheduling

This skill is triggered weekly via Claude Code `/schedule`:

```
/schedule create "LinkedIn Weekly Content" --cron "0 8 * * 5" --prompt "Run /linkedin-weekly-content for the upcoming week"
```

**Cron:** Every Friday at 08:00 UTC
**Why Friday:** Full weekend to review. Monday = newsletter. Tuesday's story post = first LinkedIn post of the week. 4 days of buffer.

---

## Final ship gate

Run `/premortem --output` before ship. See [`/premortem` skill](../../../../meta/orchestration/premortem/SKILL.md) for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.

Trivial-case escape: `## Premortem\nNo failure modes — trivial change` satisfies the contract for genuinely trivial outputs.

---

## Persuasion & stickiness pass

Output complies with [persuasion-and-stickiness.md](../../../../../rules/persuasion-and-stickiness.md) — Cialdini's 7 persuasion levers + Heath's SUCCESs. Deploy the 1-2 Cialdini levers that fit the reader's barrier (never all seven; every lever must be TRUE), run the SUCCESs diagnostic (Simple / Unexpected / Concrete / Credible / Emotional / Stories) over the near-final draft, then the rule's pre-ship gate.