# Marketing Ideas

> Marketing Ideas

- Skill: `matteotitta/marketing-ideas` (Agent Skill)
- Install (CLI): `npx skillmds@latest add matteotitta/marketing-ideas`
- Raw SKILL.md: https://api.skillmd.com/api/skills/matteotitta/marketing-ideas/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: matteotitta (https://skillmd.com/u/matteotitta)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/matteotitta/marketing-ideas

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# /marketing-ideas — structured ideation upstream of content

Produce a ranked list of marketing ideas from a brief. Sits *upstream* of execution skills — `/thought-leadership` writes the piece; this skill surfaces *which* topic to write.

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## When to invoke

- Weekly Genesys ideation cadence — before the content calendar push.
- Client kickoff — surface candidate plays before committing to a content plan.
- Stuck moment — campaign / quarter calendar empty, need 8–12 starter ideas.
- Reactive moment — competitor moved, new tool surfaced, signal from sales — generate ideas to address.

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## Workflow

### Step 1 — Brief intake

Capture in order:
- **Audience**: ICP segment or persona (e.g., "GTM Engineers at 50–500 person B2B SaaS").
- **Goal**: pipeline / brand / activation / retention / category-building.
- **Constraints**: budget, team capacity, deadline, voice-of-customer evidence available, brand voice rules.
- **Context**: existing content in the cluster (so we don't duplicate); recent client wins / losses (so we feed proof).

If any field is unclear, ask once — don't generate against ambiguous briefs.

### Step 2 — Generate across 4 modes (2–3 ideas per mode)

| Mode | Examples |
|---|---|
| **Campaign** (multi-asset, multi-week arc) | Launch series, narrative-driven nurture, product-led contest |
| **Content piece** (single asset) | Thought-leadership post, AEO article, comparison page, podcast episode |
| **Experiment** (test a hypothesis) | New CTA on landing page, signup flow A/B, pricing test |
| **Lead magnet** (gated asset for capture) | Calculator, template, benchmark report, framework |

Aim for 8–12 total ideas. Quantity-then-quality — pull more than you'll keep so ranking has options.

### Step 3 — Rank by 3-factor scoring

Score each on:

| Factor | Weight | Question |
|---|---|---|
| Audience pain match | 40% | Does this directly address a top-3 pain in the ICP? |
| Proof asset availability | 30% | Do we have customer evidence / data / story to back this credibly? |
| Competitive whitespace | 30% | Is the angle non-obvious — i.e., not the top-10 result for the query? |

Total / 100. Top 3 land in the recommended queue.

### Step 4 — Recommended next-3 with downstream handoffs

For each of the top 3:
- Restate the idea in one sentence.
- Name the downstream skill (`/thought-leadership` / `/aeo-content` / `/linkedin-content` / `/lead-magnets` / `/webinar-brief`).
- Note the brief the downstream skill will need (target keyword, hook, proof asset, format).

---

## {Client / Genesys} ideation — {date}

### Brief
- Audience:...
- Goal:...
- Constraints:...
- Context:...

### Candidate ideas (8–12)
| # | Mode | Idea (1 sentence) | Pain match (0-40) | Proof (0-30) | Whitespace (0-30) | Total |
|---|---|---|---|---|---|---|
| 1 | Campaign |... | 35 | 25 | 25 | 85 |
| 2 | Content |... | 30 | 30 | 20 | 80 |
|... |

### Recommended next-3
1. **{Idea}** — handoff to `/thought-leadership` with brief: {target keyword, hook, proof asset, format}.
2. **{Idea}** — handoff to `/aeo-content` with brief:...
3. **{Idea}** — handoff to `/lead-magnets` with brief:...

### Backlog (rank 4–8)
-...
```

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## Anti-patterns

- ❌ Generate ideas without a brief. Output reads generic.
- ❌ Skip the ranking step — "here are 12 ideas, pick one" pushes the work back to the user.
- ❌ Optimize for whitespace alone (everything contrarian). Some obvious-angle posts are obvious because the audience needs them.
- ❌ Recommend an idea we have no proof asset for. Sounds smart, fails on execution.
- ❌ Generate without naming downstream handoffs. The idea dies in a doc.

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## Integration with other skills

- **Upstream:** `/icp-research` + `/positioning` + `/content-strategy` + `/expert-pov` provide brief inputs.
- **Downstream:** Top-3 hand off to `/thought-leadership`, `/aeo-content`, `/linkedin-content`, `/lead-magnets`, `/webinar-brief`.
- **Cadence:** weekly Genesys ideation runs; ad-hoc client kickoff or quarterly refresh.

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## Attribution

This skill adapts patterns from [`coreyhaines31/marketingskills/marketing-ideas/SKILL.md`](https://github.com/coreyhaines31/marketingskills/blob/main/skills/marketing-ideas/SKILL.md) (MIT license, © Corey Haines / Conversion Factory). Adapted to Genesys operator voice with explicit downstream-skill handoffs.

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## Final ship gate

Run `/premortem --output` before ship. See [`/premortem` skill](../../../../meta/orchestration/premortem/SKILL.md) for the 5 execution domains (will-it-resonate / will-it-convert / will-it-stay-on-brand / will-stakeholder-push-back / will-it-degrade-over-time) and output template.

Trivial-case escape: `## Premortem\nNo failure modes — trivial change` satisfies the contract for genuinely trivial outputs.

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