# Competitor Analysis

> Competitor positioning, keyword gaps, and backlink gaps — enhanced with real Semrush/DataForSEO data when connected

- Skill: `meabo/competitor-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add meabo/competitor-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/meabo/competitor-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Meabo (https://skillmd.com/u/meabo)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/meabo/competitor-analysis

---


# Competitor Analysis

Research a competitor's positioning, keyword footprint, and backlink profile. Free-tier
uses WebFetch/WebSearch; connected to the Seobase MCP, the keyword-gap and
authority-gap numbers are real, not inferred from page copy.

## Usage

`/competitor-analysis example.com competitor.com`

## Steps

### 1. Positioning (always)
WebFetch both homepages and pricing pages. Compare: core value prop, target customer,
pricing model, feature list, anything explicitly claimed as a differentiator.

### 2. Keyword gap (MCP-enhanced)
If connected: `mcp__seobase__semrush_organic_keywords` for both domains (or
`mcp__seobase__dataforseo_ranked_keywords` as a supplement/fallback). Diff the two
keyword lists — keywords the competitor ranks for that you don't are the gap; keywords
you both rank for show head-to-head positioning.
If not connected: WebSearch a handful of category terms and note who ranks where —
label this as a rough sample, not a full keyword-gap analysis.

### 3. Who else is competing
`mcp__seobase__semrush_competitors` on your own domain often surfaces competitors the
user didn't name — worth a mention if a stronger challenger shows up in the results.

### 4. Backlink/authority gap (MCP-enhanced, no free-tier equivalent)
`mcp__seobase__semrush_backlinks` for both domains — authority score, referring
domains, referring IPs. This is real link-graph data; there's no honest WebFetch
substitute for it, so if not connected, say so rather than guessing.

### 5. Report

```
Competitor Analysis: you.com vs. competitor.com

Positioning
- You: [one line]
- Them: [one line]
- Key difference: [one line]

Keyword gap (source: Semrush | DataForSEO | WebSearch sample)
- They rank, you don't (top 10): [list]
- You both rank: [list, note who's higher]

Authority gap (source: Semrush | not available)
- You: authority N, N referring domains
- Them: authority N, N referring domains

Top 3 opportunities:
1. [Highest-value keyword gap → consider /write-article on it]
2. ...
3. ...
```