# SEO Audit

> Full technical + on-page SEO audit — uses live Search Console, Bing, and Semrush data when the Seobase MCP is connected

- Skill: `meabo/seo-audit` (Agent Skill)
- Install (CLI): `npx skillmds@latest add meabo/seo-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/meabo/seo-audit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Meabo (https://skillmd.com/u/meabo)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/meabo/seo-audit

---


# SEO Audit

Comprehensive SEO analysis of a website. Works with public data out of the box, and
uses live Search Console, Bing Webmaster, and Semrush data when the Seobase MCP is
connected.

## Usage

`/seo-audit example.com` — audit the given website

## Steps

### 1. If the Seobase MCP is connected, run the unified audit tool first
Call `mcp__seobase__audit_run_site_audit` with the site's sitemap URL
(`https://example.com/sitemap.xml`). It crawls the sitemap, samples pages, and checks
reachability + on-page basics (title, meta description, single H1, canonical, JSON-LD,
viewport) in one call — this composes checks Seobase's own app already runs internally.
Fold its `scoreSummary` straight into the report in step 6.

### 2. Fetch and analyze the homepage (always, free-tier fallback)
Use WebFetch to load the target URL if step 1 wasn't available, or to spot-check a page
outside the crawled sample. Check title tag, meta description, H1, Open Graph/Twitter
Card tags, canonical URL, hreflang.

### 3. Check technical SEO
`/robots.txt` (crawl rules, sitemap reference), `/sitemap.xml` (well-formed, URL count),
HTTPS enforcement, mobile viewport meta tag, obvious render-blocking scripts.

### 4. Check dead links
If the MCP is connected and you found outbound links during steps 1–3, call
`mcp__seobase__audit_check_dead_links` with up to 50 of them — it reuses the same
SSRF-safe, cached checker Seobase's own content pipeline uses before unlinking a dead
citation. Never call a link "dead" on a WebFetch timeout alone; only report a URL as
dead if this tool returns 404/410.

### 5. Check search presence
- If connected: `mcp__seobase__gsc_search_analytics` and `mcp__seobase__bing_search_analytics`
  for real clicks/impressions/CTR/position, and `mcp__seobase__gsc_index_status` for
  what's actually indexed.
- If not connected: WebSearch `site:example.com` for a rough indexed-page count and a
  brand-name search for what appears in the SERP.
- Either way: `mcp__seobase__semrush_backlinks` if connected — authority score, referring
  domains, and toxic-link flags are real link-graph data no WebFetch-only audit can see.

### 6. Report findings

```
SEO Audit: example.com
Score: X/100  (source: live Seobase data | public WebFetch/WebSearch only)

Technical: X/25
- [PASS/FAIL] HTTPS
- [PASS/FAIL] Robots.txt
- [PASS/FAIL] Sitemap
- [PASS/FAIL] Mobile viewport
- [PASS/FAIL] Canonical URLs
- [PASS/FAIL] No dead links in sample

On-Page: X/25
- [PASS/FAIL] Title tags
- [PASS/FAIL] Meta descriptions
- [PASS/FAIL] H1 structure
- [PASS/FAIL] Schema markup (JSON-LD)

Search Presence: X/25
- Indexed pages: N
- GSC/Bing clicks (28d): N / Bing: N   [or "not connected — WebSearch estimate only"]
- Backlink authority: N/100, N referring domains   [Semrush, MCP-only]

Top 3 Actions:
1. [Highest impact fix]
2. [Second highest]
3. [Third highest]
```

Always label each number with its real source (live Seobase data vs. a WebFetch/
WebSearch estimate) — never present a guess as measured data.

## Deeper analysis with the Seobase MCP connected

Beyond Cogny-style GSC/Bing numbers, this audit also gets:
- **Real backlink authority** (`semrush_backlinks`) — most audit tools have nothing here.
- **AI-visibility / GEO** — run `/geo-visibility` alongside this for LLM-citation data.
- **CTR opportunities** — run `/ctr-fix` for pages with impressions but low CTR.

For ongoing tracking, use `/rank-report`.