# Res Competitor Research

> Competitor research — systematic profiling of rivals' product, pricing, positioning, GTM, and moat with evidence-graded comparison tables. Use when user says "competitor analysis", "competitive research", or .

- Skill: `meshcode-ai/res-competitor-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add meshcode-ai/res-competitor-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/meshcode-ai/res-competitor-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: meshcode-ai (https://skillmd.com/u/meshcode-ai)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/meshcode-ai/res-competitor-research

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# Competitor Research

## Fixed scope
- Limit to 3–5 direct competitors (same segment) + 1–2 indirect competitors (substitutes). Everything else goes in an appendix.
- Fix comparison axes to **your own criteria** — comparing on the axes competitors publish locks you into their frame.

## Collection priority (confidence hierarchy)
1. Competitor's own: pricing page, product docs, **job postings (a mirror of strategy)**, changelog, filings & investor materials
2. Customer voice: 100–200 reviews (G2, app stores, Reddit) — not the star average, but the **3 most-repeated complaints** are the real asset
3. Third-party: analyst reports, trade media, partnership pages. Always note the discounted price alongside list price.

## Comparison criteria
- **Positioning**: "what it does not do" (features excluded, segments excluded) is the substance of positioning.
- **Moat verdict**: which of brand / switching cost / data / network / supply cost it leans on + durability signals (key personnel departures, share of new entrants).
- **Price comparison**: convert to a common unit (per user, per usage, per transaction). If conversion is impossible, state "not comparable".
- Every figure needs a source URL + verification date. Never promote a competitor's marketing copy into fact.

## Output
```
# Competitor Research — {category} ({date})
## Comparison table (axis × competitor, source & date in every cell)
## Relative position (2 strengths · 2 weaknesses · 1 unoccupied terrain)
## Top 3 competitor complaints (by review frequency) = our opportunity
## Monitoring items (what to watch + cadence)
```