# Res Customer Research

> Customer and user research — interview guides, JTBD framing, evidence-based insight synthesis, and bias controls. Use when user says "customer research", "user research", or needs to understand why users buy, stay, or churn.

- Skill: `meshcode-ai/res-customer-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add meshcode-ai/res-customer-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/meshcode-ai/res-customer-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- License: MIT
- Author: meshcode-ai (https://skillmd.com/u/meshcode-ai)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/meshcode-ai/res-customer-research

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# Customer Research

## Interview design
- **Behavior-only questions**: "Walk me through the specific situation when you last solved {problem}." Opinion/hypothesis questions ("Would you want this feature?") are banned — responses are valid only as past behavior, not attitudes.
- Format: verify recent behavior → deep dive on one actual case (~20 min) → frustration points → current alternatives (competing product, spreadsheets, memory).
- Sampling: 5 people per segment = the pattern-capture threshold. If no common pattern emerges from 5, the segment definition is wrong.

## JTBD framing
Translate feature requests ("make the button bigger") into the higher-level job: "what was I trying to finish when this request came up, and when." A request ≠ a need. Treat requests as clues only, and always label your interpretation.

## Bias checklist
- Familiarity bias (interviewing people you know) · winner bias (current customers only) · recall bias (memory distortion) · hope bias (leading toward the answer you want) · active-user bias (never talking to churned users)
- **Churned-user interviews carry the most information** — aim for at least 3.
- Never state internal figures (frequency, conversion rate) as settled fact without cross-validation.

## Output
```
# Customer Research — {segment} (n={count})
## 3–5 key findings (each: evidence citation | frequency | counterexample)
## JTBD table (situation | definition of done | current alternative)
## Bias limits (who did we not talk to)
## Hypotheses to validate + next actions
```