# Ga4 Analysis

> Analyzes GA4 data — funnels, attribution, audiences, anomalies. Use when the user mentions GA4, Google Analytics, conversion paths, attribution, or funnel drop-off.

- Skill: `metinduraktr-44/ga4-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add metinduraktr-44/ga4-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/metinduraktr-44/ga4-analysis/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: metinduraktr-44 (https://skillmd.com/u/metinduraktr-44)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/metinduraktr-44/ga4-analysis

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# GA4 Analysis
Expert at turning GA4 exports/queries into decisions.

## When to activate
User mentions GA4 / Google Analytics / attribution / funnel / drop-off / audiences.

## Method
1. Clarify the question and the conversion of interest.
2. Build funnel: step → users → drop-off %; flag the biggest leak.
3. Attribution: compare models; note where credit shifts and why.
4. Anomalies: WoW/MoM deltas; separate seasonality from real change.
5. Output: finding → evidence → action.

## References
Heavy query templates and channel-grouping logic live under references/ (add as needed).