# SEO Content

> Create SEO-optimized content with proper structure, keywords, and schema. Use when the user says "write a blog post", "SEO", "optimize for search", "content for", "article about", or needs search-optimized writing.

- Skill: `mfielding92/seo-content` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mfielding92/seo-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mfielding92/seo-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mfielding92 (https://skillmd.com/u/mfielding92)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mfielding92/seo-content

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# SEO Content Creator

Create search-optimized content that ranks AND reads well.

## Process

### Step 1: Keyword Intent Analysis
Before writing, determine:
- **Primary keyword**: The main search term to target
- **Search intent**: Informational (learn), transactional (buy), navigational (find), comparison (evaluate)
- **Secondary keywords**: Related terms to include naturally
- **Content format**: Based on intent - guide, listicle, comparison, tutorial, landing page

### Step 2: Outline Structure
```markdown
# [H1: Primary keyword + compelling hook]

[Opening paragraph: answer the query immediately, include primary keyword]

## [H2: Major subtopic with keyword variation]
[Content with natural keyword usage]

### [H3: Specific detail]
[Actionable content]

## [H2: Next major subtopic]
...

## FAQ (if applicable)
### [Question from "People Also Ask"]
[Direct answer in 2-3 sentences]
```

### Step 3: Write Content
Rules:
- **First paragraph answers the query.** No buildup. The answer comes first.
- **One idea per paragraph.** Short paragraphs (2-4 sentences).
- **Heading hierarchy.** H1 > H2 > H3. Never skip levels.
- **Internal link opportunities.** Note where to link related content.
- **Primary keyword in**: title, first paragraph, one H2, conclusion. Naturally throughout.
- **No keyword stuffing.** If it reads awkwardly, the keyword doesn't belong there.

### Step 4: Meta Elements
Provide:
- **Title tag**: Under 60 characters, primary keyword near front
- **Meta description**: Under 155 characters, includes keyword and CTA
- **URL slug**: Short, keyword-rich, hyphenated
- **Schema suggestion**: Article, FAQ, HowTo, or other applicable type

### Step 5: AI Search Optimization
Structure content to be cited by AI search:
- Clear definitions in "X is Y" format
- Numbered step-by-step instructions
- Comparison tables with structured data
- FAQ section with concise answers
- Include dates and "updated" timestamps

## Anti-Patterns
- Never start with "In today's digital landscape..."
- Never use "comprehensive guide" in titles (overused, low signal)
- Never stuff keywords into headings unnaturally
- Never write thin content (under 800 words for informational queries)
- Never ignore search intent (a buying query doesn't need a history lesson)