# Community Led Growth Designer

> This skill designs the community-led growth strategy including advocacy, referral, and content programmes. Use when asked to grow the community organically, build an ambassador programme, or create referral loops. Also consider when paid acquisition costs are rising and organic channels need to compensate. Suggest when the user is about to scale community size without a structured growth mechanism.

- Skill: `mittuled/community-led-growth-designer` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add mittuled/community-led-growth-designer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mittuled/community-led-growth-designer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mittuled (https://skillmd.com/u/mittuled)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mittuled/community-led-growth-designer

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# community-led-growth-designer

## Agent: Community Manager

L2 community manager responsible for extracting community signals, designing community-led growth, building the early community, and maintaining community health.

Department ethos: [ideal-marketing.md](../../../../departments/marketing/ideal-marketing.md)

## Skill Description

Designs the community-led growth strategy including advocacy, referral, and content programmes that turn members into acquisition channels.

## When to Use

- When the community has a healthy active base and is ready to scale membership.
- When leadership wants to reduce customer acquisition cost through organic community channels.
- When existing members are informally recommending the product but no structured programme captures this.
- When competitor communities are growing faster and a differentiated growth strategy is needed.

## Workflow

1. **Assess growth readiness**: Verify that community health metrics meet the thresholds defined in [framework.md](references/framework.md) (retention above threshold, sentiment positive, moderation capacity sufficient). Deliverable: growth readiness assessment.
2. **Map growth levers**: Use the growth lever matrix in the framework to score each mechanism (advocacy programme, referral incentives, user-generated content, expert-led events, community-to-product loops) against feasibility and community fit. Deliverable: growth lever matrix with feasibility scores.
3. **Design programme**: For the top-ranked lever, define the programme structure using the relevant design pattern from the framework: eligibility, incentives, content requirements, recognition system, and success metrics. Use [growth-programme-design-template.md](assets/growth-programme-design-template.md). Deliverable: programme design document.
4. **Build enablement assets**: Create the materials participants need (templates, guidelines, swag criteria, referral links, content prompts). Deliverable: enablement kit.
5. **Pilot and iterate**: Launch with a small cohort (10–20 members), measure results against the pilot success criteria in the programme design, and refine based on participant feedback. Deliverable: pilot results report with iteration recommendations.
6. **Scale and sustain**: Roll out to the full community with automated workflows where possible and the recurring review cadence from the framework's success metrics table. Deliverable: scaled programme with operational playbook.

## Anti-Patterns

- **Scaling before health**: Pushing growth programmes on a community with poor retention or negative sentiment. *Why*: New members acquired into an unhealthy community churn faster, wasting programme investment and damaging brand perception.
- **Incentive-only motivation**: Designing programmes where the only reason to participate is extrinsic rewards. *Why*: Extrinsic-only programmes attract reward seekers rather than genuine advocates, producing low-quality referrals and content.
- **One-size-fits-all programmes**: Applying a single growth programme template without adapting to community culture and member motivations. *Why*: What motivates a developer community differs fundamentally from a marketing community; mismatched programmes feel inauthentic and underperform.

## Output

**On success**: Produces a community-led growth programme document containing programme design, enablement kit, pilot results, and operational playbook. Delivered to community and marketing leadership.

**On failure**: Report which growth levers were evaluated, why they were rejected, and what prerequisites must be met before retrying. Every error must be actionable.

## Related Skills

- [`community-health-grower`](../community-health-grower/SKILL.md) — Health metrics must be at threshold before growth programmes activate.
- [`early-community-builder`](../early-community-builder/SKILL.md) — Early community members are the first candidates for advocacy programmes.
- [`community-signal-extractor`](../community-signal-extractor/SKILL.md) — Community signals reveal which growth levers members respond to naturally.