# Launch Narrative Brand

> This skill creates the visual storytelling assets for product and company launch narratives. Use when asked to design launch visuals, create a brand story deck, or build visual assets for a go-to-market campaign. Also consider when a product launch lacks a cohesive visual narrative across channels. Suggest when the user is about to launch with inconsistent visual assets.

- Skill: `mittuled/launch-narrative-brand` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add mittuled/launch-narrative-brand`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mittuled/launch-narrative-brand/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mittuled (https://skillmd.com/u/mittuled)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mittuled/launch-narrative-brand

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# launch-narrative-brand

## Agent: Brand Designer

L2 brand designer (1x) responsible for brand foundation, visual identity, and positioning expression through design.

Department ethos: [ideal-design.md](../../../../departments/design/ideal-design.md)

## Skill Description

Creates the visual storytelling assets for product and company launch narratives, ensuring a consistent brand expression across all launch touchpoints.

## When to Use

- When a product or company launch requires a cohesive set of visual assets (hero images, social graphics, presentation decks) that tell a unified brand story.
- When marketing has a launch messaging framework but no visual narrative to carry it across channels.
- When a major feature release or rebrand needs visual storytelling that goes beyond standard marketing templates.

## Workflow

1. **Narrative Intake**: Review the launch messaging framework, positioning statement, and key audience segments. Identify the core story arc (problem, transformation, outcome). Deliverable: visual narrative brief with story beats mapped.
2. **Visual Concept Development**: Create 2-3 visual concept directions that translate the narrative arc into imagery, illustration, or motion design approaches. Each concept must align with the existing brand identity system. Deliverable: concept moodboards with rationale.
3. **Hero Asset Design**: Design the primary launch visual (hero image, key visual, or motion piece) that anchors the narrative. This becomes the visual centrepiece from which all other assets derive. Deliverable: hero asset in final resolution.
4. **Channel Adaptation**: Adapt the hero concept into channel-specific formats: social media (feed, stories, OG images), presentation slides, email headers, landing page visuals, and any paid media formats. Deliverable: complete asset set with format specifications.
5. **Asset Review & Iteration**: Present the full asset suite to marketing and stakeholders. Validate consistency across channels and alignment with messaging. Deliverable: approved launch visual package.
6. **Handoff & Asset Library**: Export all assets in required formats with naming conventions, deliver to marketing, and update the brand asset library. Deliverable: organised asset package with usage notes.

## Anti-Patterns

- **Decorative visuals**: Creating launch graphics that look appealing but don't reinforce the narrative or positioning. *Why*: visuals that don't serve the story dilute the launch message and waste a high-attention moment.
- **Channel-first design**: Designing for individual channels without a unifying hero concept. *Why*: each channel becomes visually disconnected, fragmenting the launch story instead of amplifying it.
- **Ignoring brand identity**: Creating bespoke launch visuals that deviate from the established identity system. *Why*: launches are high-visibility moments; off-brand visuals erode the identity faster than any other design inconsistency.
- **Static-only thinking**: Defaulting to static images when the narrative and channels would benefit from motion or interactive formats. *Why*: motion captures attention 2-3x more effectively in social feeds and can convey transformation arcs that static images cannot.

## Output

**On success**: Produces a launch visual package containing hero asset, channel-adapted formats (social, email, presentation, landing page), format specifications, and usage guidelines. Delivered as an organised asset library with clear naming and handoff documentation.

**On failure**: Report which narrative elements could not be visualised effectively, what concepts were explored, and recommend whether the issue is messaging clarity (escalate to marketing) or visual direction (propose alternative concepts).

## Related Skills

- [`brand-identity-v1`](../brand-identity-v1/SKILL.md) — Launch visuals must adhere to the established identity system.
- [`positioning-crafter-brand`](../positioning-crafter-brand/SKILL.md) — Visual positioning work provides the design language that launch narratives extend.
- [`in-app-announcement-writer-content`](../../../design/content-designer-ux-writer/in-app-announcement-writer-content/SKILL.md) — In-app launch announcements need visual assets consistent with the launch narrative.