# Market Research Synthesiser

> This skill synthesises primary and secondary market research into actionable strategic insights. Use when asked to consolidate research findings, produce market landscape summaries, or extract strategic implications from research data. Also consider when multiple research sources provide conflicting signals. Suggest when strategic planning needs a unified view of market dynamics.

- Skill: `mittuled/market-research-synthesiser` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add mittuled/market-research-synthesiser`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mittuled/market-research-synthesiser/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: mittuled (https://skillmd.com/u/mittuled)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mittuled/market-research-synthesiser

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# market-research-synthesiser

## Agent: Applied Research Lead

L1 applied research leader (1x) responsible for market research synthesis, technology trend analysis, competitive deep dives, benchmarking, and contributing to the research roadmap.

Department ethos: [ideal-applied-research.md](../../../../departments/applied-research/ideal-applied-research.md)

## Skill Description

The market research synthesiser consolidates findings from multiple primary and secondary research sources into a unified, actionable synthesis that informs strategic decisions about market entry, positioning, and product direction.

## When to Use

- When multiple research inputs (surveys, interviews, reports, analytics) need to be combined into a coherent view.
- When strategic planning requires an updated market landscape summary.
- When research sources provide conflicting signals and a reconciled perspective is needed.
- When a new market opportunity needs validation through synthesised evidence.

## Workflow

1. **Inventory sources**: Catalogue all available research inputs (customer interviews, surveys, analyst reports, market data, internal analytics). Deliverable: source inventory with recency and reliability ratings.
2. **Extract key findings**: Pull the most relevant findings from each source related to the synthesis question. Deliverable: extracted findings log.
3. **Reconcile conflicts**: Identify where sources disagree and determine which signals are more reliable based on methodology and recency. Deliverable: conflict reconciliation notes.
4. **Synthesise themes**: Combine findings into coherent themes: market size, growth drivers, customer segments, competitive dynamics, and unmet needs. Deliverable: thematic synthesis document.
5. **Derive implications**: Translate themes into strategic implications for the company's product, positioning, and go-to-market. Deliverable: strategic implications memo.

## Anti-Patterns

- **Cherry-picking data**: Selecting only research that supports a pre-existing narrative. *Why*: biased synthesis misleads strategy and erodes trust in the research function.
- **Synthesising stale inputs**: Combining research older than 12 months without noting its limitations. *Why*: markets move fast; stale data produces conclusions that may no longer be true.
- **Synthesis without source transparency**: Presenting conclusions without citing which sources support them. *Why*: stakeholders cannot assess confidence levels or challenge specific findings if sources are hidden.

## Output

**On success**: A market research synthesis document containing thematic findings, conflict reconciliation, strategic implications, and source citations, formatted for executive consumption.

**On failure**: Report which research gaps prevented complete synthesis (e.g., no primary research on a key segment), what partial synthesis was produced, and recommend research to fill gaps.

## Related Skills

- [`competitive-deep-diver`](../competitive-deep-diver/SKILL.md) -- competitive analysis is one input that market synthesis integrates.
- [`research-roadmap-contributor`](../research-roadmap-contributor/SKILL.md) -- synthesis findings feed into research roadmap priorities.
- [`signal-benchmarker`](../signal-benchmarker/SKILL.md) -- benchmarking data is one research input that synthesis consolidates.