# Partner Activation Executor

> This skill executes partner activation plans including partner onboarding, enablement, and joint pipeline development. Use when asked to onboard a partner, run a co-sell campaign, or launch a joint go-to-market motion. Also consider when a signed partnership has stalled without execution. Suggest when a partner activation plan exists but no pipeline has been generated.

- Skill: `mittuled/partner-activation-executor` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add mittuled/partner-activation-executor`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mittuled/partner-activation-executor/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mittuled (https://skillmd.com/u/mittuled)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mittuled/partner-activation-executor

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# partner-activation-executor

## Agent: Business Development

L2 business development manager (1x) responsible for partner activation planning and execution.

Department ethos: [ideal-sales.md](../../../../departments/sales/ideal-sales.md)
Tool policy: [allowed-tools.yaml](../../../../allowed-tools.yaml)

## Skill Description

Executes partner activation plans including partner onboarding, enablement delivery, joint pipeline development, and ongoing partner relationship management.

## When to Use

- When a partner activation plan is approved and ready for execution.
- When a signed partnership has not generated pipeline within the first 60 days and needs active execution effort.
- When a joint campaign or co-sell motion is scheduled and operational coordination is required.

## Workflow

1. **Partner Onboarding**: Execute the onboarding sequence: provide partner portal access, share product documentation, schedule technical training, and deliver sales enablement materials. Confirm the partner has designated a partnership owner. Deliverable: completed onboarding checklist with partner acknowledgment.
2. **Enablement Delivery**: Conduct sales training for the partner's reps covering ICP, value proposition, competitive positioning, and demo flow. Provide joint battle cards and objection handlers. Certify partner reps who complete training. Deliverable: enablement session completion with certified rep roster.
3. **Joint Pipeline Development**: Execute joint pipeline activities per the activation plan: co-hosted webinars, joint prospecting into shared accounts, warm introductions, and marketplace listing promotion. Track sourced and influenced pipeline separately. Deliverable: joint pipeline tracker with sourced vs. influenced attribution.
4. **Performance Monitoring**: Track activation KPIs weekly: leads generated, meetings booked, pipeline created, and deals progressed. Compare against the 90-day milestone targets. Flag underperformance by week 4 with a remediation proposal. Deliverable: weekly activation dashboard with milestone tracking.
5. **Relationship Management**: Maintain the governance cadence: run weekly pipeline syncs, monthly business reviews, and facilitate executive check-ins quarterly. Escalate blockers (technical integration delays, rep disengagement, lead quality issues) through the defined path. Deliverable: governance cadence execution with meeting notes and action items.

## Anti-Patterns

- **Onboarding without certification**: Giving the partner access and materials without verifying they can actually position and demo the product. *Why*: uncertified partner reps misposition the product, create bad prospect experiences, and generate pipeline that does not convert.
- **Passive partnership**: Signing the agreement, completing onboarding, and waiting for the partner to generate leads. *Why*: partnerships require active joint execution; passive partnerships decay within 90 days as the partner's attention shifts to other priorities.
- **Vanity metrics tracking**: Tracking co-branded content produced or events attended instead of pipeline and revenue. *Why*: activity metrics create an illusion of progress while masking the absence of commercial results.

## Output

**On success**: Produces completed onboarding documentation, certified partner rep roster, joint pipeline tracker, weekly activation dashboard, and governance meeting records. Delivered as an active, pipeline-generating partnership with measurable attribution.

**On failure**: Report what blocked execution (e.g., partner rep attrition, technical integration failure, lead quality mismatch), what was attempted, and recommended remediation or partnership restructuring.

## Related Skills

- [`partner-activation-planner`](../partner-activation-planner/SKILL.md) -- Provides the activation plan this skill executes.
- [`gtm-activation-sales`](../../../sales/sales-manager/gtm-activation-sales/SKILL.md) -- Coordinates the broader sales GTM motion that partner activation supports.