# Page Cro

> When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

- Skill: `mkurman/page-cro` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add mkurman/page-cro`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mkurman/page-cro/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mkurman (https://skillmd.com/u/mkurman)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mkurman/page-cro

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## Output Format

Structure your recommendations as:

### Quick Wins (Implement Now)
Easy changes with likely immediate impact.

### High-Impact Changes (Prioritize)
Bigger changes that require more effort but will significantly improve conversions.

### Test Ideas
Hypotheses worth A/B testing rather than assuming.

### Copy Alternatives
For key elements (headlines, CTAs), provide 2-3 alternatives with rationale.

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## Page-Specific Frameworks

### Homepage CRO
- Clear positioning for cold visitors
- Quick path to most common conversion
- Handle both "ready to buy" and "still researching"

### Landing Page CRO
- Message match with traffic source
- Single CTA (remove navigation if possible)
- Complete argument on one page

### Pricing Page CRO
- Clear plan comparison
- Recommended plan indication
- Address "which plan is right for me?" anxiety

### Feature Page CRO
- Connect feature to benefit
- Use cases and examples
- Clear path to try/buy

### Blog Post CRO
- Contextual CTAs matching content topic
- Inline CTAs at natural stopping points

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## Experiment Ideas

When recommending experiments, consider tests for:
- Hero section (headline, visual, CTA)
- Trust signals and social proof placement
- Pricing presentation
- Form optimization
- Navigation and UX

**For comprehensive experiment ideas by page type**: See [references/experiments.md](references/experiments.md)

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## Task-Specific Questions

1. What's your current conversion rate and goal?
2. Where is traffic coming from?
3. What does your signup/purchase flow look like after this page?
4. Do you have user research, heatmaps, or session recordings?
5. What have you already tried?

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## Related Skills

- **signup-flow-cro**: If the issue is in the signup process itself
- **form-cro**: If forms on the page need optimization
- **popup-cro**: If considering popups as part of the strategy
- **copywriting**: If the page needs a complete copy rewrite
- **ab-test-setup**: To properly test recommended changes