# Product Launch

> When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.

- Skill: `mkurman/product-launch` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mkurman/product-launch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mkurman/product-launch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mkurman (https://skillmd.com/u/mkurman)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mkurman/product-launch

---

---|-----|--------|
| **PR** | Press release, media relations | public-relations |
| **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy |
| **Organic** | SEO, content, community | seo-strategy, content-marketing |
| **Email** | Announcement to existing users | email-marketing |
| **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |

## Critical Success Factors

| Factor | Guideline |
|--------|-----------|
| **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** |
| **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** |
| **Avoid rush** | Most failures = scale before PMF |

## Output Format

- **Launch plan** (timeline, channels, owners)
- **Channel** actions (PR, paid, organic, email)
- **Checklist** (pre-launch, launch, post-launch)
- **Cross-ref** to gtm-strategy for framework

## Related Skills

- **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- **pmf-strategy**: Validate PMF before scaling
- **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch
- **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users
- **public-relations**: Press release; media relations for launch
- **paid-ads-strategy**: Paid channel for launch
- **website-structure**: Pages needed for launch