# SEO Competitor Analysis

> Perform deep SEO competitor analysis, including keyword research, backlink checking, and content strategy mapping. Use when the user wants to analyze a website's competitors or improve their own SEO ranking by studying the competition.

- Skill: `modbender/seo-competitor-analysis` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add modbender/seo-competitor-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/modbender/seo-competitor-analysis/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: modbender (https://skillmd.com/u/modbender)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/modbender/seo-competitor-analysis

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# SEO Competitor Analysis Skill

This skill automates the process of identifying and analyzing SEO competitors to inform content and ranking strategies.

## Workflow

1. **Identify Competitors**: If not provided, search for the target domain and identify top-ranking sites for similar keywords.
2. **Analyze Keywords**: Use `web_search` to find ranking keywords and search volume (if available via snippets).
3. **Content Gap Analysis**: Compare the user's content with competitors to identify missing topics.
4. **Report Generation**: Summarize findings into a structured report.

## Tools to Use

- `web_search`: To find competitors and their ranking content.
- `web_fetch`: To extract content from competitor pages for deep analysis.
- `browser`: For complex pages that require JavaScript or manual navigation patterns.

## Scripts

- `scripts/competitor_finder.py`: (Optional) Logic to automate the discovery of competitors using search APIs.

## References

- `references/seo_metrics_guide.md`: Definition of SEO terms and how to interpret them.
- `references/report_template.md`: A standard structure for the final SEO analysis report.