# Landing Clarity

> Audit a landing page or hero section for clarity, jargon, and "curse of knowledge" failures so a first-time visitor understands it in seconds. Use when asked to review, critique, "smell test", or improve a landing page, hero section, product page, or marketing site. Draws on Made to Stick, The Sense of Style, and Don't Make Me Think. Trigger even if the user only pastes a URL, a screenshot, or a block of copy.

- Skill: `modiqo/landing-clarity` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add modiqo/landing-clarity`
- Raw SKILL.md: https://api.skillmd.com/api/skills/modiqo/landing-clarity/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: modiqo (https://skillmd.com/u/modiqo)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/modiqo/landing-clarity

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# Landing page clarity check

## When to use

- Review my landing page for clarity
- Is this hero section too jargon heavy for a first-time visitor
- Smell test the copy on our product page
- Does a stranger understand what we sell in five seconds
- Critique the headline and subhead on this marketing site
- "does this landing page make sense to someone outside our industry"

## Procedure

1. Read the page as a stranger with zero context.
2. List every term a visitor would have to already know.
3. Score the headline, subhead, and first call to action for plain language.
4. Return a ranked list of clarity fixes with rewritten copy.

## Caveats

Do not assess conversion mechanics, pricing tables, or checkout flows. See references/rubric.md for the scoring rubric.