# Made To Stick

> Rewrite any message so it is simple, unexpected, concrete, credible, emotional, and story-driven, following the six principles of sticky ideas. Use when asked to make a pitch, headline, announcement, or explanation more memorable.

- Skill: `modiqo/made-to-stick` (Agent Skill)
- Install (CLI): `npx skillmds@latest add modiqo/made-to-stick`
- Raw SKILL.md: https://api.skillmd.com/api/skills/modiqo/made-to-stick/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: modiqo (https://skillmd.com/u/modiqo)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/modiqo/made-to-stick

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# Made to stick

## When to use

- Make this pitch more memorable
- Rewrite the announcement so it sticks
- Turn this abstract explanation into a concrete story
- Our headline is forgettable, fix it

## Procedure

1. Find the core message.
2. Apply the six principles in order.
3. Return the rewritten message with one line per principle.