# Agency Copywriting

> Copy rules, tone, structure, and anti-patterns for AI Agency website content. Enforces brand voice consistency, section-level copy structure, and JSON output contracts for automated page generation workflows.

- Skill: `modu-ai/agency-copywriting` (Agent Skill)
- Install (CLI): `npx skillmds@latest add modu-ai/agency-copywriting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/modu-ai/agency-copywriting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: Apache-2.0
- Author: modu-ai (https://skillmd.com/u/modu-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/modu-ai/agency-copywriting

---


# Agency Copywriting Skill

Governs all textual content produced for AI Agency websites. Ensures brand-aligned tone, structured section output, and elimination of common AI-generated copy anti-patterns.

---

## Static Zone

### Identity

**Purpose**: Define and enforce copy rules, tone guidelines, structural patterns, and anti-patterns for AI Agency website content generation.

**Input Contract**:
- Brand brief (from `.agency/context/brand-voice.md`)
- Target audience description (from `.agency/context/target-audience.md`)
- Page type (landing, about, services, case-study, blog, contact)

**Output Contract**:
JSON-structured copy per section with the following shape:
```json
{
  "page_type": "landing",
  "sections": [
    {
      "id": "hero",
      "headline": "string",
      "subheadline": "string",
      "body": "string",
      "cta_primary": "string",
      "cta_secondary": "string | null"
    }
  ],
  "metadata": {
    "tone_profile": "string",
    "word_count": "number",
    "reading_level": "string"
  }
}
```

**Owner**: copywriter agent

### Core Principles (Brand Context -- manual change only)

1. **Specificity Over Generality**: Every claim must be grounded in a concrete detail. Replace "we help businesses grow" with a specific mechanism or outcome.

2. **Active Voice, Present Tense**: Default to active constructions. Use present tense for capabilities, past tense only for case study results.

3. **Reader-Centric Framing**: The subject of every headline should be the reader or their outcome, not the agency. "You" before "We."

4. **Conversational Authority**: Tone sits between casual blog and formal whitepaper. Confident but not stiff. Knowledgeable but not jargon-heavy.

5. **Brevity as Respect**: Every word must earn its place. If a sentence can lose a clause without losing meaning, cut it.

6. **Evidence-Backed Claims**: Quantify where possible. "3x faster" over "significantly faster." Cite sources or case studies for performance claims.

7. **No Filler Phrases**: Eliminate "In today's fast-paced world", "leveraging cutting-edge", "at the end of the day", and similar empty constructions.

---

## Dynamic Zone

### Rules

_No rules discovered yet. Rules are added through the evolution process._

Format for future rules:
```
### R-001 (v1 | confidence: 0.XX | evidence: N)
[Rule description]
- Context: [When this rule applies]
- Evidence: [F-XXX references]
- Added: vX.Y.Z
```

### Anti-Patterns

_No anti-patterns discovered yet. Anti-patterns are added through the evolution process._

Format for future anti-patterns:
```
### AP-001 (confidence: 0.XX | evidence: N)
AVOID: [What to avoid]
- Why: [Reason]
- Evidence: [F-XXX references]
```

### Heuristics

_No heuristics discovered yet. Heuristics are added through the evolution process._

Format for future heuristics:
```
### H-001 (weight: 0.X | evidence: N)
[Soft guideline]
- Context: [When applicable]
- Note: [Caveats]
```

---

## Evolution Log

_No evolution entries yet._

Format for future entries:
```
### Evolution E-001
- Date: YYYY-MM-DD
- Type: rule_added | rule_updated | anti_pattern_added | heuristic_added
- Source: F-XXX (feedback reference)
- Change: [Description of what changed]
- Confidence delta: +/- 0.XX
```

---

Version: 3.2.0
Last Updated: 2026-04-02