# Content Strategy

> Content strategy frameworks and best practices for planning, creating, and distributing marketing content

- Skill: `monumentalsystems/content-strategy-2` (Agent Skill)
- Install (CLI): `npx skillmds@latest add monumentalsystems/content-strategy-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/monumentalsystems/content-strategy-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: monumentalsystems (https://skillmd.com/u/monumentalsystems)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/monumentalsystems/content-strategy-2

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# Content Strategy

## Content Types and Formats

### Written Content
- **Blog Posts**: Long-form articles (800-2000 words) for SEO and thought leadership
- **Articles**: Medium-form content (500-800 words) for newsletters and publications
- **Case Studies**: Problem-solution stories showcasing customer success
- **White Papers**: In-depth research reports for lead generation
- **E-books**: Comprehensive guides for download and lead capture

### Visual Content
- **Infographics**: Data visualization for complex information
- **Social Graphics**: Platform-specific visual posts (1080x1080 for Instagram, 1200x628 for Facebook)
- **Videos**: Short-form (15-60s) for TikTok/Reels, long-form for YouTube
- **Carousels**: Multi-slide content for LinkedIn and Instagram

### Interactive Content
- **Quizzes**: Engagement tools for lead capture
- **Calculators**: Value-based tools for utility
- **Assessments**: Self-evaluation tools for prospects
- **Webinars**: Live and recorded educational sessions

## Content Calendar Planning

### Planning Horizons
- **Monthly**: High-level themes and campaign alignment
- **Weekly**: Specific topics, formats, and distribution channels
- **Daily**: Social media posts and engagement activities

### Content Pillars
Define 3-5 core themes that align with:
- Brand values and mission
- Audience interests and pain points
- Business goals and KPIs
- SEO keyword opportunities

### Editorial Calendar Elements
- Content title/topic
- Content type and format
- Target audience segment
- Primary keywords
- Distribution channels
- Publication date/time
- Responsible team member
- Promotion plan
- Performance metrics

## Distribution Channels

### Owned Channels
- **Website/Blog**: Primary content hub for SEO
- **Email Newsletter**: Direct audience engagement
- **Mobile App**: In-app content and notifications

### Earned Channels
- **Social Media**: Organic reach and engagement
- **PR/Media**: Press releases and media coverage
- **SEO**: Organic search traffic

### Paid Channels
- **Social Ads**: Targeted promotion
- **Display Ads**: Visual advertising
- **Native Ads**: Sponsored content
- **PPC**: Search engine advertising

## Performance Metrics

### Awareness Metrics
- **Page Views**: Total content consumption
- **Unique Visitors**: Reach and audience size
- **Social Shares**: Viral potential and engagement
- **Impressions**: Content visibility

### Engagement Metrics
- **Time on Page**: Content quality and relevance
- **Bounce Rate**: Content-match effectiveness
- **Comments**: Audience interaction level
- **Scroll Depth**: Content completion rates

### Conversion Metrics
- **Lead Generation**: Form submissions and downloads
- **Click-Through Rate**: CTA effectiveness
- **Conversion Rate**: Goal completion
- **Revenue Attribution**: Business impact

### SEO Metrics
- **Keyword Rankings**: Search visibility
- **Organic Traffic**: SEO performance
- **Backlinks**: Authority building
- **Domain Authority**: Site credibility