# Pmax SEO Audit > Analyze a website URL for SEO issues with focus on local SEO signals and actionable recommendations - Skill: `moshe-ship/pmax-seo-audit` (Agent Skill) - Install (CLI): `npx skillmds@latest add moshe-ship/pmax-seo-audit` - Raw SKILL.md: https://api.skillmd.com/api/skills/moshe-ship/pmax-seo-audit/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: MIT - Author: moshe-ship (https://skillmd.com/u/moshe-ship) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/moshe-ship/pmax-seo-audit --- # Performance MAX SEO Audit Tool Analyze any website URL for SEO issues and generate a structured report with actionable recommendations. Focused on local business SEO signals. ## How to Use The user provides a URL to audit. Fetch and analyze the page, then produce a comprehensive SEO report. ## Audit Process ### Step 1: Fetch the Page Use the browser tool (Camofox) or curl to retrieve the target URL's HTML source: ```bash curl -sL -A "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/120.0.0.0 Safari/537.36" "TARGET_URL" -o /tmp/seo-audit-page.html ``` Also fetch the robots.txt and sitemap: ```bash curl -sL "TARGET_DOMAIN/robots.txt" -o /tmp/seo-audit-robots.txt curl -sL "TARGET_DOMAIN/sitemap.xml" -o /tmp/seo-audit-sitemap.xml ``` ### Step 2: Analyze HTML Elements Parse the downloaded HTML and check each of the following categories. #### A. Title Tag - [ ] Exists and is not empty - [ ] Length is 50-60 characters (optimal for search results) - [ ] Contains primary keyword - [ ] Is unique (not generic like "Home" or "Welcome") - [ ] Includes brand name or location #### B. Meta Description - [ ] Exists and is not empty - [ ] Length is 120-160 characters - [ ] Contains primary keyword - [ ] Includes a call to action or value proposition - [ ] Is compelling (would you click this in search results?) #### C. Heading Structure - [ ] Exactly one `

` tag on the page - [ ] H1 contains primary keyword - [ ] Logical hierarchy (H1 > H2 > H3, no skipped levels) - [ ] H2 tags used for major sections - [ ] Headings are descriptive (not generic like "Services" alone) #### D. Schema Markup (Structured Data) Check for JSON-LD or Microdata. Look for these schema types especially: - [ ] `LocalBusiness` or `Organization` schema - [ ] `Service` or `Product` schema - [ ] `FAQPage` schema - [ ] `BlogPosting` or `Article` schema - [ ] `BreadcrumbList` schema - [ ] `AggregateRating` or `Review` schema Extract and validate any JSON-LD blocks found in `