# Market Map

> Map a market by category structure, customer segments, incumbents, startups, wedge opportunities, timing catalysts, and social impact.

- Skill: `mphaxise/market-map` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mphaxise/market-map`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mphaxise/market-map/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: mphaxise (https://skillmd.com/u/mphaxise)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mphaxise/market-map

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# Market Map

Use this skill when the user wants to understand a market, category, competitive landscape, or opportunity space.

This is a Praneet-specific hand-port enhancement. It combines founder strategy, research synthesis, and responsible design framing.

## Workflow

1. Define the market boundary and user need.
2. Segment the market:
   - customer types
   - buyer versus user
   - jobs to be done
   - budget owner
   - underserved populations
3. Map players:
   - incumbents
   - startups
   - open source or community projects
   - substitutes and non-consumption
4. Identify opportunity:
   - wedge
   - distribution path
   - timing catalyst
   - differentiated product insight
   - likely barriers
5. Add social and ethical context:
   - who benefits
   - who bears risk
   - data, labor, attention, or environmental externalities
6. Produce an action-oriented map:
   - category thesis
   - strongest opportunities
   - next research questions
   - recommended experiments

## Guardrails

- Browse for current markets unless the user provides fresh source material.
- Distinguish facts, estimates, and hypotheses.
- Do not ignore social impact just because the market looks attractive.