# Marketing Landing Page

> Use when the task is to design a campaign page, 营销落地页, launch page, feature promotion page, webinar signup page, or lead generation page. Focus on one conversion goal, persuasive sequencing, proof, CTA rhythm, and low-friction form design.

- Skill: `mr-q526/marketing-landing-page` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add mr-q526/marketing-landing-page`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mr-q526/marketing-landing-page/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: mr-q526 (https://skillmd.com/u/mr-q526)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mr-q526/marketing-landing-page

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# Marketing Landing Page

Use this skill when the page exists to convert a specific campaign intent: signup, download, demo request, waitlist, registration, or lead capture.

Goal: keep the page single-minded. Every section should remove one objection or strengthen one reason to convert.

## Conversion model

Before building, define:

- one audience
- one offer
- one primary CTA
- one strongest proof source

If the page has multiple goals, split the page or downgrade secondary actions.

## Default sequence

1. Hero: promise, audience fit, CTA, proof teaser
2. Why now: pain, change, or opportunity
3. Offer detail: what the visitor gets and how it works
4. Proof: results, logos, testimonials, or product evidence
5. Friction removal: FAQ, pricing cue, timeline, or requirements
6. Final CTA: repeat the action with reduced hesitation

## Hero rules

- State the benefit fast.
- Keep the CTA visible without scrolling.
- Show one dominant visual or one product demonstration, not both competing equally.
- Use supporting proof near the CTA if trust is the main blocker.
- Minimize top navigation unless the campaign requires exploration.

## CTA rules

- Use one label consistently across the page.
- Repeat the CTA after each major proof or explanation block.
- Match the CTA to effort: "Book demo" and "Start free" are not interchangeable.
- If a form is above the fold, keep it short and explain what happens next.

## Content rules

- Write to a specific problem, not to "everyone".
- Replace abstract claims with concrete outcomes.
- Use sections to handle objections one at a time.
- Put technical detail below value and proof unless the audience is highly technical.

## Reject these failures

- Website-style nav with too many exits
- Multiple competing CTAs
- Long feature grids with no proof
- Testimonial quotes with no role, company, or context
- Forms that ask for more than the offer justifies

## Final checks

- Can the visitor understand the offer in under five seconds?
- Is the primary CTA obvious in every major section?
- Does each section either explain, prove, or reduce friction?