# Competitive Analysis

> Analyze AI-search competitors for a query and recommend ranking strategy. Use when users ask competitor analysis, who ranks, or competitive landscape.

- Skill: `mverab/competitive-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add mverab/competitive-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/mverab/competitive-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: mverab (https://skillmd.com/u/mverab)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/mverab/competitive-analysis

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# Competitive Analysis Skill

When analyzing competition for AI-engine rankings:

## Process

### 1. Identify the Query Space
- What queries would users search?
- What intent do these queries have?
- What type of content would AI engines prefer?

### 2. Generate Competitor Profiles
Create 5 realistic competitor archetypes:

| Type | Description |
|------|-------------|
| **Market Leader** | Established player with strong brand recognition |
| **Specialist** | Niche focus with deep expertise |
| **Budget Option** | Price-competitive alternative |
| **Innovator** | New approach or technology |
| **Content King** | Best educational/informational content |

### 3. Evaluate Ranking Factors
For each competitor, assess:
- Content depth and quality
- Social proof (reviews, testimonials, usage stats)
- Authority signals (expertise, credentials)
- User intent alignment
- Technical optimization (schema, structure)

### 4. Create Comparison Matrix

```
┌─────────────────────────────────────────────────────────────┐
│  🏆 COMPETITIVE ANALYSIS                                    │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│  Query: "[analyzed query]"                                  │
│                                                             │
│  RANKING PREDICTION                                         │
│  ──────────────────                                         │
│  #1  Market Leader     ████████████  Strong brand + proof   │
│  #2  Specialist        ██████████    Deep expertise         │
│  #3  YOUR CONTENT      ████████      [current position]     │
│  #4  Content King      ██████        Good info, weak CTA    │
│  #5  Budget Option     ████          Price only             │
│                                                             │
│  YOUR DIFFERENTIATION OPPORTUNITY                           │
│  ─────────────────────────────────                          │
│  • [specific opportunity 1]                                 │
│  • [specific opportunity 2]                                 │
│  • [specific opportunity 3]                                 │
│                                                             │
└─────────────────────────────────────────────────────────────┘
```

### 5. Recommend Strategy
Provide specific actions to outrank competitors:
- Content gaps to fill
- Social proof to add
- Unique angles to pursue
- Technical improvements

## Output Requirements
- Always provide actionable differentiation strategies
- Be specific about what competitors do well/poorly
- Focus on what can realistically be improved
- Include estimated impact of changes