# Acquisition Channel Advisor

> Evaluate and recommend customer acquisition channels based on product type, target audience, budget, and stage — covering organic, paid, referral, partnerships, and product-led growth.

- Skill: `nandanosql/acquisition-channel-advisor` (Agent Skill)
- Install (CLI): `npx skillmds@latest add nandanosql/acquisition-channel-advisor`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nandanosql/acquisition-channel-advisor/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nandanosql (https://skillmd.com/u/nandanosql)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/nandanosql/acquisition-channel-advisor

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## Purpose

Evaluate and recommend **customer acquisition channels** based on product type, audience, budget, and stage — helping PMs focus limited resources on channels with the highest expected ROI.

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## Application

### Turn 1: Product Context

**Agent asks:** "Tell me about your product and market."
- Product type? (B2B SaaS / B2C / Marketplace / Developer tool / etc.)
- Price point? (Free / <$50/mo / $50-500/mo / >$500/mo / Enterprise)
- Current stage? (Pre-launch / Early / Growing / Mature)

### Turn 2: Target Audience

**Agent asks:** "Where does your target audience spend time?"
- Where do they research solutions?
- What communities are they part of?
- What content do they consume?
- Are decisions individual or committee?

### Turn 3: Current Channels

**Agent asks:** "What have you tried and what do you know?"
- Current channels and their performance
- Budget constraints
- Team capabilities (content, sales, partnerships)

### Output: Channel Recommendation

```markdown
# Acquisition Channel Recommendation

## Recommended Channels (Priority Order)

### 🥇 Primary: [Channel Name]
- **Why:** [Fit with product/audience/stage]
- **Expected CAC:** $[Range]
- **Time to results:** [Weeks/months]
- **Getting started:** [First 3 actions]
- **Key metric:** [What to track]

### 🥈 Secondary: [Channel Name]
- **Why:** [Rationale]
- **Expected CAC:** $[Range]
- **Getting started:** [First 3 actions]

### 🥉 Experiment: [Channel Name]
- **Why worth testing:** [Rationale]
- **Minimum viable test:** [What to do]
- **Decision criteria:** [When to invest more / cut]

## Channels NOT Recommended (Yet)
| Channel | Why Not Now | Revisit When |
|---------|-----------|-------------|
| [Channel] | [Reason] | [Condition] |

## Channel Mix Budget
| Channel | % of Budget | Monthly Spend | Expected CAC |
|---------|------------|--------------|-------------|
| [Primary] | [%] | $[X] | $[X] |
| [Secondary] | [%] | $[X] | $[X] |
| [Experiment] | [%] | $[X] | $[X] |
```

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## References

### Related Skills
- `skills/launch/gtm-strategy/SKILL.md` — GTM channel strategy
- `skills/growth/growth-model/SKILL.md` — Acquisition drives growth model
- `skills/analytics/saas-economics-efficiency-metrics/SKILL.md` — CAC measurement

### External Frameworks
- Gabriel Weinberg, *Traction* (2015) — 19 traction channels
- Brian Balfour, Channel-Model Fit

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**Skill type:** Interactive
**Domain:** Growth & Optimization