# Gtm Strategy

> Build a Go-to-Market strategy covering target segments, messaging, channels, pricing, sales motion, and launch approach. Ensures you're not just building — you're shipping to the right people.

- Skill: `nandanosql/gtm-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add nandanosql/gtm-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nandanosql/gtm-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nandanosql (https://skillmd.com/u/nandanosql)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/nandanosql/gtm-strategy

---


## Purpose

Build a GTM strategy that connects **product capabilities to market execution** — covering target segments, messaging, channels, pricing, sales motion, and launch phases. Ensures you don't just build something great but actually get it into the right hands.

---

## Application

### GTM Strategy Template

```markdown
# Go-to-Market Strategy: [Product/Feature Name]
**Owner:** [PM / Marketing Lead]
**Launch Date:** [Date]
**Market:** [Existing / New / Expansion]

---

## 1. Target Segments (in priority order)

### Beachhead Segment (Primary)
- **Who:** [Specific ICP]
- **Size:** [TAM/SAM/SOM]
- **Why them first:** [Why this segment is most accessible]

### Expansion Segment 1
- **Who:** [Next segment]
- **Unlock criteria:** [What needs to be true before going here]

---

## 2. Messaging Matrix

| Segment | Pain Point | Value Prop | Proof Point |
|---------|-----------|-----------|------------|
| [Segment 1] | [Their pain] | [Our value] | [Evidence] |
| [Segment 2] | [Their pain] | [Our value] | [Evidence] |

---

## 3. Channel Strategy

| Channel | Purpose | Investment | Expected CAC |
|---------|---------|-----------|-------------|
| [Content/SEO] | Awareness | [$/effort] | [$X] |
| [Sales] | Conversion | [$/effort] | [$X] |
| [Partnerships] | Expansion | [$/effort] | [$X] |
| [Product-led] | Activation | [$/effort] | [$X] |

---

## 4. Sales Motion

**Motion type:** [Self-serve / Inside sales / Field sales / PLG + sales]
**Sales cycle:** [Expected duration]
**Average deal size:** [$]
**Key sales materials needed:**
- [ ] Demo script
- [ ] Battle cards
- [ ] ROI calculator
- [ ] Case studies

---

## 5. Pricing & Packaging

[From skills/launch/pricing-packaging-advisor]

---

## 6. Launch Phases

### Phase 1: [Private Beta]
- Duration: [X weeks]
- Users: [# target]
- Success criteria: [Metric]

### Phase 2: [Public Beta / Limited GA]
- Duration: [X weeks]
- Users: [# target]
- Success criteria: [Metric]

### Phase 3: [GA]
- Target: [# users in first 90 days]
- Revenue target: [$]

---

## 7. Success Metrics

| Metric | 30-day Target | 90-day Target |
|--------|-------------|-------------|
| Signups / Trials | [#] | [#] |
| Activation Rate | [%] | [%] |
| Revenue | [$] | [$] |
| NPS | [#] | [#] |
```

---

## Quality Rubric

| Dimension | 0 | 1 | 2 |
|-----------|---|---|---|
| **Segments** | "Everyone" | Named segment | Prioritized segments with sizing |
| **Messaging** | Feature-focused | Benefit-focused | Segment-specific with proof |
| **Channels** | "We'll do marketing" | Channels listed | Channels + investment + expected CAC |
| **Phasing** | Big-bang launch | Phases listed | Phases with success criteria |
| **Metrics** | None | Metrics listed | Targets at 30/90 days |

---

## References

### Related Skills
- `skills/strategy/positioning-statement/SKILL.md` — GTM messaging foundation
- `skills/launch/launch-checklist/SKILL.md` — Execution checklist
- `skills/launch/pricing-packaging-advisor/SKILL.md` — Pricing strategy

---

**Skill type:** Component
**Domain:** Launch & GTM