# Launch Process

> Orchestrate the complete product launch process — from T-6 weeks through launch day to T+2 weeks post-launch — coordinating product, engineering, marketing, sales, and support.

- Skill: `nandanosql/launch-process` (Agent Skill)
- Install (CLI): `npx skillmds@latest add nandanosql/launch-process`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nandanosql/launch-process/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nandanosql (https://skillmd.com/u/nandanosql)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/nandanosql/launch-process

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## Purpose

Orchestrate the **complete product launch process** from early preparation through launch day to post-launch monitoring — ensuring all functions are aligned and nothing falls through the cracks.

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## Application

### Phase 1: Pre-Launch Planning (T-6 to T-4 weeks)

| Activity | Skill | Owner |
|----------|-------|-------|
| Finalize PRD & scope | `skills/specification/prd-template/SKILL.md` | PM |
| Build GTM strategy | `skills/launch/gtm-strategy/SKILL.md` | PM + Marketing |
| Design beta program | `skills/launch/beta-program-design/SKILL.md` | PM |
| Set pricing/packaging | `skills/launch/pricing-packaging-advisor/SKILL.md` | PM |
| Map stakeholders | `skills/communication/stakeholder-map/SKILL.md` | PM |

### Phase 2: Build & Enablement (T-4 to T-2 weeks)

| Activity | Skill | Owner |
|----------|-------|-------|
| Complete development | `skills/execution/agile-delivery-process/SKILL.md` | Eng |
| Create launch checklist | `skills/launch/launch-checklist/SKILL.md` | PM |
| Draft feature announcements | `skills/launch/feature-announcement/SKILL.md` | Marketing |
| Write release notes | `skills/execution/release-notes/SKILL.md` | PM |
| Train sales & support | [Sales enablement] | PM + Sales |

### Phase 3: Beta (T-2 to T-1 week)

| Activity | Skill | Owner |
|----------|-------|-------|
| Run beta program | `skills/launch/beta-program-design/SKILL.md` | PM |
| Collect feedback | `skills/discovery/survey-design/SKILL.md` | PM |
| Iterate on issues | `skills/execution/blocker-resolution-advisor/SKILL.md` | Eng |
| Go/no-go decision | `skills/launch/launch-checklist/SKILL.md` | PM + Leadership |

### Phase 4: Launch Day (T-0)

| Activity | Owner |
|----------|-------|
| Enable feature flag (progressive rollout) | Eng |
| Publish announcements (email, blog, in-app) | Marketing |
| Monitor dashboards | Eng + PM |
| War room / rapid response channel | All |

### Phase 5: Post-Launch (T+1 to T+2 weeks)

| Activity | Skill | Owner |
|----------|-------|-------|
| Monitor key metrics | `skills/analytics/metrics-dashboard-design/SKILL.md` | PM |
| Collect user feedback | `skills/discovery/survey-design/SKILL.md` | PM |
| Send stakeholder update | `skills/execution/stakeholder-update/SKILL.md` | PM |
| Run launch retro | `skills/execution/retrospective-facilitator/SKILL.md` | PM |
| Plan iteration | `skills/planning/now-next-later-roadmap/SKILL.md` | PM |

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## References

### Skills Orchestrated
All skills in Domain 6 (Launch & GTM) plus supporting skills from other domains.

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**Skill type:** Workflow
**Domain:** Launch & GTM