# Saas Revenue Growth Metrics

> Track and interpret SaaS revenue growth metrics — MRR breakdown, expansion revenue, net dollar retention, cohort revenue curves, and growth efficiency indicators.

- Skill: `nandanosql/saas-revenue-growth-metrics` (Agent Skill)
- Install (CLI): `npx skillmds@latest add nandanosql/saas-revenue-growth-metrics`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nandanosql/saas-revenue-growth-metrics/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nandanosql (https://skillmd.com/u/nandanosql)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/nandanosql/saas-revenue-growth-metrics

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## Purpose

Track and interpret SaaS revenue growth metrics — **MRR components, expansion dynamics, net dollar retention, and growth efficiency** — to understand not just how much you're growing but the quality and sustainability of that growth.

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## Application

### MRR Waterfall Template

```markdown
# Revenue Growth Report: [Period]

## MRR Waterfall
| Component | Amount | % of Starting MRR |
|-----------|--------|-------------------|
| Starting MRR | $[X] | — |
| + New MRR | $[X] | [%] |
| + Expansion MRR | $[X] | [%] |
| - Contraction MRR | -$[X] | [%] |
| - Churned MRR | -$[X] | [%] |
| **= Ending MRR** | **$[X]** | **[Net change %]** |

## Growth Quality Indicators
| Metric | Value | Benchmark | Health |
|--------|-------|-----------|--------|
| MRR Growth Rate | [%] | >10% MoM early, >3% mature | 🟢/🟡/🔴 |
| Net Dollar Retention | [%] | >110% | 🟢/🟡/🔴 |
| Gross Dollar Retention | [%] | >85% | 🟢/🟡/🔴 |
| Quick Ratio | [#] | >4 | 🟢/🟡/🔴 |
| Expansion % of new revenue | [%] | Increasing over time | 🟢/🟡/🔴 |

## Revenue by Cohort
| Cohort | Month 0 | Month 3 | Month 6 | Month 12 |
|--------|---------|---------|---------|----------|
| [Q1] | $[X] | $[X] | $[X] | $[X] |
| [Q2] | $[X] | $[X] | $[X] | — |

**Cohort expansion pattern:** [Revenue per cohort growing/flat/shrinking over time?]

## Growth Efficiency
| Metric | Value | What It Means |
|--------|-------|--------------|
| **CAC Payback** | [# months] | Time to recoup acquisition cost |
| **LTV/CAC** | [#]:1 | Return on acquisition investment |
| **Burn Multiple** | [#]x | Cash efficiency of growth |
| **Revenue per Employee** | $[X] | Operational efficiency |

## Key Insights
1. [Growth driver: what's working]
2. [Growth risk: what's concerning]
3. [Recommendation: what to do about it]
```

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## Quality Rubric

| Dimension | 0 | 1 | 2 |
|-----------|---|---|---|
| **MRR Breakdown** | Total MRR only | Components listed | Full waterfall with trends |
| **Retention** | Not tracked | GDR or NDR | Both GDR + NDR + Quick Ratio |
| **Cohort** | No cohort view | Monthly cohorts | Cohort revenue curves over time |
| **Efficiency** | Revenue number only | Growth rate | Rate + efficiency ratios |

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## References

### Related Skills
- `skills/analytics/saas-economics-efficiency-metrics/SKILL.md` — Unit economics
- `skills/analytics/finance-metrics-quickref/SKILL.md` — Financial foundations
- `skills/growth/growth-model/SKILL.md` — Revenue projections

### External Frameworks
- Bessemer Cloud Index — SaaS benchmarks
- SaaS Capital, SaaS Metrics

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**Skill type:** Component
**Domain:** Analytics & Metrics