# Competitor Intelligence

> Monitor competitors' offers, pricing, campaigns, hiring, and positioning changes over time. Use for ongoing competitive awareness, not one-shot analysis.

- Skill: `navinspire-ia/competitor-intelligence` (Agent Skill)
- Install (CLI): `npx skillmds@latest add navinspire-ia/competitor-intelligence`
- Raw SKILL.md: https://api.skillmd.com/api/skills/navinspire-ia/competitor-intelligence/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Navinspire-ia (https://skillmd.com/u/navinspire-ia)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/navinspire-ia/competitor-intelligence

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# Competitor Intelligence

## Overview

Systematic watch on competitors: what changed, what it means, what to do. Complements the one-shot `competitor-seo-analysis`.

## What to watch

| Signal | Where | Meaning |
|--------|-------|---------|
| Pricing page changes | their site | positioning/margin moves |
| New features/pages | site, changelog, blog | roadmap direction |
| Job postings | careers, LinkedIn | strategy (new market? new tech?) |
| Campaigns/ads | ad libraries, their social | messaging bets |
| Reviews | G2/Capterra/Google | their weaknesses = your angles |
| News/funding | press, LinkedIn | resources, urgency |

## Workflow

1. Define the watchlist: 3-7 competitors, which signals matter for the user.
2. Baseline snapshot per competitor stored in `intel/<competitor>.md` (offer, pricing, messaging, strengths/weaknesses).
3. Schedule recurring checks with `cron` (weekly/biweekly), using `web_fetch` + `website-monitor` techniques for change detection.
4. Only report *changes* + interpretation + suggested response.
5. Quarterly battlecard refresh: how to win against each competitor (feeds `objection-handler`).

## Digest format

```markdown
## Competitive digest - <date>
| Competitor | Change | So what | Suggested action |
```

## Rules

- Public sources only - no pretexting, no fake accounts.
- Interpretation is clearly separated from observed fact.