# Email Marketing

> Design newsletters, nurture sequences, and lifecycle emails - structure, cadence, deliverability, and measurement. Use for any recurring or automated email program.

- Skill: `navinspire-ia/email-marketing` (Agent Skill)
- Install (CLI): `npx skillmds@latest add navinspire-ia/email-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/navinspire-ia/email-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Navinspire-ia (https://skillmd.com/u/navinspire-ia)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/navinspire-ia/email-marketing

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# Email Marketing

## Overview

Email is the highest-ROI owned channel when the list is clean and the sequences are intentional.

## Core programs

| Program | Trigger | Goal |
|---------|---------|------|
| Welcome sequence | signup | activate + set expectations (3-5 emails) |
| Nurture | lead not sales-ready | educate until buying trigger (weekly-ish) |
| Newsletter | calendar | stay top of mind with real value |
| Re-engagement | 90d inactive | win back or clean the list |
| Post-sale | purchase/onboarding | adoption, reviews, referrals |

## Email anatomy

- Subject: ≤50 chars, curiosity or clear benefit - write 5 options
- Preheader: complements, doesn't repeat the subject
- Body: one idea, one CTA; short paragraphs; personal tone
- CTA: one primary button/link (repeat it, don't compete with it)

## Workflow

1. Map the lifecycle; pick the missing program with the highest impact.
2. Write sequence outline (email count, trigger, delay, goal per email).
3. Draft with `email-writer`/`copywriting-agent`; keep brand voice.
4. Deliverability basics: SPF/DKIM/DMARC configured, clean list, easy unsubscribe.
5. Measure: open (direction only), CTR, replies, conversions; iterate subject/CTA.

## Rules

- Consent-based lists only; respect unsubscribe instantly (legal + deliverability).
- Sequences pause automatically when the lead replies or converts.
- Plain, human emails usually beat heavy HTML for B2B.