# Market Research

> Study a market - size, trends, players, pricing, regulation, and opportunities - with sourced findings. Use before entering a market or positioning an offer.

- Skill: `navinspire-ia/market-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add navinspire-ia/market-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/navinspire-ia/market-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Navinspire-ia (https://skillmd.com/u/navinspire-ia)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/navinspire-ia/market-research

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# Market Research

## Overview

Answer: is this market worth entering, who wins today, and where is the opening. Every claim sourced.

## Research grid

| Question | Sources |
|----------|---------|
| Size & growth | industry reports, government stats, funding news |
| Segments | who buys what, at what price point |
| Players | leaders, challengers, local specialists |
| Pricing | public pricing pages, RFP results, proxies |
| Regulation | local requirements (esp. DZ/Gulf/EU data rules) |
| Trends | tech shifts, buyer behavior changes |
| Openings | underserved segments, complaints about incumbents |

## Workflow

1. Frame with the user: market definition, geography, decision to inform.
2. Multi-source research via `web_search` + `web_fetch` (see `deep-web-research` method): reports, news, competitor sites, reviews, communities.
3. Triangulate numbers: if sizes conflict, show the range and the source of each.
4. Map players on two axes that matter to the user (e.g. price × specialization).
5. Conclude with 3-5 openings and the evidence behind each.

## Report format

```markdown
## Market research - <market, geography, date>
### Answer in one paragraph
### Market size & growth [sources]
### Key players
### Pricing landscape
### Openings & risks
### Sources
```

## Rules

- Date every figure - markets move; 2019 data ≠ today.
- Distinguish facts, estimates, and opinions typographically.