# Neo Identity Update

> Repeatable protocol for updating Neo's identity (what Neo IS) coherently across ALL surfaces that encode it — README, VISION, learn/benefits, package.json, GitHub repo metadata, portal app, and the build-generated SEO files. Treats FACTS (version, MCP-server count, Node req, dates) as single-source-derive, FRAMING (taglines, positioning) as audience-segmented against a canonical apex, and ACTIONS / CTAs as governed next-step surfaces. Triggers: Use when changing Neo's tagline / positioning / description / keywords / pillar story / CTAs; when a maintainer says 'update the identity / README / branding / how we describe Neo'; when a shipped capability outgrows the current framing; or when a fact (version, server count, requirement) drifts across surfaces. Foundation: ADR 0018.

- Skill: `neomjs/neo-identity-update` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add neomjs/neo-identity-update`
- Raw SKILL.md: https://api.skillmd.com/api/skills/neomjs/neo-identity-update/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: neomjs (https://skillmd.com/u/neomjs)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/neomjs/neo-identity-update

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# Neo Identity Update Skill

Neo's identity is distributed across ~30+ surfaces; editing one (e.g. README) leaves machine-facing JSON, build-generated SEO files, external platform settings, and CTA targets drifting silently. Before changing ANY identity surface (tagline, description, keywords, pillar story, CTA / next-step door, or a drifted fact like version / MCP-server-count / Node-req), you MUST read `.agents/skills/neo-identity-update/references/update-protocol.md` and follow it — it routes to the surface inventory, facts ledger, framing-governance payload, and CTA-governance payload.

**Non-negotiables:** FACTS converge to one source (derive/coherence-check the rest); FRAMING stays audience-segmented against the README apex (escalate contradictions, never find-replace); ACTIONS / CTAs keep pitches from dead-ending and surface proof without inventing business-owned offer content; never edit build-generated output (edit the generator `buildScripts/docs/seo/generate.mjs`); every identity-surface PR needs a cross-family review; never name a client/partner/customer. Foundation: [ADR 0018](https://github.com/neomjs/neo/blob/dev/learn/agentos/decisions/0018-neo-identity-source-of-truth-model.md).