# Marketing

> Marketing and conversion optimization. Landing page CRO, copywriting, positioning, GTM strategy, A/B testing. Don't use for product development or technical decisions.

- Skill: `neuron-one/marketing` (Agent Skill)
- Install (CLI): `npx skillmds@latest add neuron-one/marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/neuron-one/marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: neuron-one (https://skillmd.com/u/neuron-one)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/neuron-one/marketing

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# Marketing & CRO

## Landing Page Optimization
- Hero: value proposition in 5 words
- Social proof above the fold
- Clear CTA (one per section)
- Trust signals (logos, testimonials, numbers)
- FAQ to handle objections

## Copywriting Principles
- Benefits > features
- "You" language (not "we")
- Specific numbers > vague claims
- One idea per paragraph
- Active voice

## Go-to-Market
- Beachhead market (smallest viable segment)
- ICP (Ideal Customer Profile)
- Channel strategy (where customers are)
- Pricing anchoring