# Brand Brain

> Use when the user wants brand voice, positioning, one-liner, messaging strategy, website messaging, offer messaging, audience clarity, ICP definition, objections, proof points, CTA hierarchy, or a reusable brand context packet before writing or reviewing pages. Also use when the request is about homepage, landing page, services page, or sales page messaging and the work should be grounded in StoryBrand plus the shared brand-core references.

- Skill: `newmindsgroup/brand-brain` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add newmindsgroup/brand-brain`
- Raw SKILL.md: https://api.skillmd.com/api/skills/newmindsgroup/brand-brain/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: newmindsgroup (https://skillmd.com/u/newmindsgroup)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/newmindsgroup/brand-brain

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# Brand Brain

Use this skill as the central brand and messaging router before major website-copy, offer, or campaign work.

## Read First

- `/Users/newmindsgroup/.codex/knowledge/storybrand/index.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/positioning-template.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/icp-template.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/offer-cta-hierarchy.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/proof-objection-template.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/brand-voice-rules.md`
- `/Users/newmindsgroup/.codex/knowledge/brand-core/brand-context-packet-template.md`

If the work is for a homepage, landing page, services page, or sales page, also read the relevant sections from the user's StoryBrand books via the paths indexed in `storybrand/index.md`.

## Purpose

- build a concise brand context packet
- choose voice, claims, proof, and CTA hierarchy
- give downstream writing or strategy skills a reusable foundation

## Workflow

1. Identify the audience, offer, problem, desired outcome, and primary action.
2. Ground website-page messaging in StoryBrand first when applicable.
3. Fill the highest-signal brand-core templates needed for the task.
4. Produce a short downstream packet instead of a full rewrite unless the user asked for copy directly.

## Outputs

- positioning summary
- ICP snapshot
- proof and objection map
- CTA hierarchy
- brand context packet

## Guardrails

- prefer concise packets over long essays
- do not invent proof
- keep the customer more visible than the brand