# Culture Craft

> Designs team culture and sets standards of excellence using David Singleton (Stripe) and Dharmesh Shah (HubSpot) frameworks. Use when building teams, setting cultural values, creating rituals, or establishing excellence standards.

- Skill: `newmindsgroup/culture-craft` (Agent Skill)
- Install (CLI): `npx skillmds@latest add newmindsgroup/culture-craft`
- Raw SKILL.md: https://api.skillmd.com/api/skills/newmindsgroup/culture-craft/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Integrations & APIs
- License: MIT
- Author: newmindsgroup (https://skillmd.com/u/newmindsgroup)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/newmindsgroup/culture-craft

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# Culture Building

## When This Skill Activates

Claude uses this skill when:
- Building or leading teams
- Defining team values
- Creating rituals and practices
- Setting standards of excellence

## Core Frameworks

### 1. Stripe's Operating Principles (Source: David Singleton)

**Key Principles:**
- Move fast, think long-term
- Bias for action
- Default to transparency
- Own problems end-to-end

### 2. Culture as Competitive Advantage

**The Approach:**
1. Define what excellence means
2. Hire for culture add (not fit)
3. Create reinforcing rituals
4. Make values visible

---

## Action Templates

### Template: Team Culture Design

```markdown
# Team Culture: [Team Name]

## Core Values (3-5)
1. **[Value]:** [what it means in practice]
2. **[Value]:** [what it means in practice]
3. **[Value]:** [what it means in practice]

## Excellence Definition
In our team, excellence means:
- [Specific behavior 1]
- [Specific behavior 2]
- [Specific behavior 3]

## Rituals That Reinforce
- **Weekly:** [ritual that reinforces value]
- **Monthly:** [ritual that reinforces value]
- **Quarterly:** [ritual that reinforces value]

## Hiring for Culture
- Look for: [specific traits]
- Interview for: [specific examples]
- Red flags: [what to avoid]
```

---

## Quick Reference

### 🏛️ Culture Checklist

**Define:**
- [ ] Core values (3-5 max)
- [ ] What excellence means
- [ ] Behaviors to encourage
- [ ] Behaviors to discourage

**Reinforce:**
- [ ] Rituals created
- [ ] Values visible
- [ ] Hiring aligned
- [ ] Feedback loops

---

## Key Quotes

**David Singleton:**
> "Culture is what happens when no one is watching."

**Dharmesh Shah:**
> "Culture is to recruiting as product is to marketing."