# Landing Page Critique

> Use when the user wants a landing page audit, homepage critique, conversion review, website review, hero section critique, page improvement recommendations, or an explanation of why a page is not converting. Also use when the user asks to improve a page and the work should combine StoryBrand, UX, CRO, and visual hierarchy instead of a narrow copy-only or design-only pass.

- Skill: `newmindsgroup/landing-page-critique` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add newmindsgroup/landing-page-critique`
- Raw SKILL.md: https://api.skillmd.com/api/skills/newmindsgroup/landing-page-critique/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: newmindsgroup (https://skillmd.com/u/newmindsgroup)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/newmindsgroup/landing-page-critique

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# Landing Page Critique

Use this skill to audit landing pages and high-conversion website pages.

## Read First

- `/Users/newmindsgroup/.codex/knowledge/design-reviews/landing-page-audit-rubric.md`
- `/Users/newmindsgroup/.codex/knowledge/design-reviews/page-messaging-brief.md`
- `/Users/newmindsgroup/.codex/knowledge/design-reviews/visual-anti-pattern-checklist.md`
- `/Users/newmindsgroup/.codex/knowledge/storybrand/index.md`
- `/Users/newmindsgroup/.codex/knowledge/visual-core/avoid-patterns.md`

## Review Scope

- hero clarity
- problem and promise
- proof and objections
- CTA hierarchy
- section flow
- visual hierarchy
- responsiveness basics
- accessibility basics
- overall conversion friction

## Workflow

1. Start with StoryBrand-first page logic unless the user asks for a different framework.
2. Audit the page using the rubric.
3. Prioritize findings by conversion risk and clarity risk.
4. Recommend concrete rewrites or restructuring.

## Outputs

- prioritized findings
- rewrite recommendations
- section-order recommendations

## Guardrails

- findings first, summary second
- do not separate copy, UX, and visual issues when they are one problem