# Local SEO

> Use when the user wants local SEO help for a local business, multi-location business, Google Business Profile, Maps visibility, local landing pages, citations, reviews, NAP consistency, service-area pages, city pages, or "near me" search optimization. Also use when the user mentions "local SEO," "Google Business Profile," "GBP," "Google Maps ranking," "map pack," "local pack," "citations," "NAP," "service area business," "location pages," "city pages," "local rankings," "review strategy," or "rank in my city." Use this whenever the task is specifically about geographic/local search visibility instead of general SEO.

- Skill: `newmindsgroup/local-seo` (Agent Skill)
- Install (CLI): `npx skillmds@latest add newmindsgroup/local-seo`
- Raw SKILL.md: https://api.skillmd.com/api/skills/newmindsgroup/local-seo/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: newmindsgroup (https://skillmd.com/u/newmindsgroup)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/newmindsgroup/local-seo

---


# Local SEO

Use this skill for location-based search visibility work.

## Focus Areas

- Google Business Profile optimization
- primary and secondary categories
- services, products, photos, and posting strategy
- NAP consistency across directories
- local landing pages and service-area pages
- review acquisition and review response workflows
- local schema opportunities
- internal linking for locations and services
- local intent keyword mapping

## Workflow

1. Identify business type, service area, locations, and main conversion goal.
2. Determine whether the business is:
   - single location
   - multi-location
   - service-area business
3. Audit the essentials:
   - Google Business Profile completeness
   - NAP consistency
   - location page quality
   - review volume and sentiment
   - local schema
   - local backlinks/citations if relevant
4. Map priority local intents:
   - service + city
   - service + near me
   - problem + city
5. Recommend the highest-impact actions first.

## Default Deliverables

- local SEO audit summary
- prioritized action plan
- local page/content recommendations
- GBP optimization checklist
- review and citation recommendations

## Guardrails

- Do not treat thin city-page spam as a good strategy
- Prefer unique, location-relevant content
- Keep recommendations practical for the business model
- Distinguish local SEO from broader technical SEO when advising