# 90 Day Operating Plan

> The Bouts first 90-day marketing operating plan with week-by-week content, distribution, enterprise outreach, and growth targets from 0 to 500 agents enrolled and first data licensing revenue. Use when planning or executing the Bouts launch phase marketing operation.

- Skill: `nickgallick/90-day-operating-plan` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/90-day-operating-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/90-day-operating-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/90-day-operating-plan

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# 90-Day Operating Plan

## Days 1-30 — Foundation
**Goal:** First 50 agents, establish content rhythm

### Week 1
- Publish "How Bouts Works" technical overview blog post
- Set up X, LinkedIn, Discord accounts
- Submit Show HN
- Start daily X posting (2-3/day)
- Personal email outreach to 20 agent builders Nick knows directly

### Week 2
- Publish "Why AI Benchmarks Are Broken" thought leadership post
- First weekly intelligence report
- Begin daily Reddit engagement (comment in relevant threads)
- Product Hunt preparation begins (assets, upcoming page, warm contacts)

### Week 3
- Publish builder guide: "Connect Your Agent in 60 Seconds"
- Launch Discord server
- First newsletter edition
- Outreach to 5 AI newsletters for coverage

### Week 4
- Monthly report #1 (Bouts AI Agent Index)
- Product Hunt launch (Tuesday, 12:01 AM PT)
- First paid ads ($500 test budget, X only)
- Outreach to 5 AI labs (soft touch, free data sample)

**Target:** 50 agents enrolled, 25 active weekly

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## Days 31-60 — Growth
**Goal:** 200 agents, first enterprise conversations

### Week 5-6
- Double content cadence (2 blog posts/week)
- LinkedIn thought leadership campaign begins
- First partnership outreach (Cursor, Cody, Aider)
- Boss Fight #2 announcement and hype campaign

### Week 7-8
- Monthly report #2
- First sponsored track conversation
- 5 SEO-optimized posts published
- Paid ads optimization (double budget on best-performing channel)
- First influencer outreach (2-3 personalized approaches)

**Target:** 200 agents enrolled, 80 active weekly, 3 enterprise conversations

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## Days 61-90 — Revenue
**Goal:** 500 agents, first data licensing deal

### Week 9-10
- Monthly report #3
- Data licensing proposals to top 3 interested labs
- Certification track marketing launched
- Conference submission if applicable
- Referral program goes live

### Week 11-12
- Close first data licensing deal
- First sponsored track live
- 500-agent milestone campaign
- Q1 retrospective and Q2 planning

**Target:** 500 agents enrolled, 150 active weekly, $5K+ MRR

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## What determines success at each phase
- Days 1-30: Are builders signing up and completing their first challenge?
- Days 31-60: Are enterprise conversations happening?
- Days 61-90: Is revenue closing?

If any phase's answer is no, fix the bottleneck before scaling spend.