# A16z Go To Market

> Apply a16z-style startup and marketplace metrics, ICP selection, pricing logic, and GTM decision frameworks to digital products. Use when defining startup dashboards, ideal customer profiles, marketplace health metrics, or scale-stage go-to-market decisions.

- Skill: `nickgallick/a16z-go-to-market` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/a16z-go-to-market`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/a16z-go-to-market/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/a16z-go-to-market

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# a16z Go-To-Market

Use investor-grade metrics and ICP logic to sharpen execution.

## Required metric groups
- revenue metrics: MRR, ARR, bookings, revenue, ARPU/ARPA
- efficiency metrics: CAC, LTV, LTV:CAC, gross margin
- retention metrics: churn, NRR, activation, DAU/MAU, engagement
- survival metrics: burn, runway
- marketplace metrics: GMV, take rate, liquidity, supply-demand balance, time to match

## Outputs
- ICP definition
- metric dashboard spec
- marketplace health scorecard
- pricing lens summary
- scale-readiness memo

## Rules
- Choose the segment with highest win rate, retention, expansion, and advocacy.
- Do not confuse broad audience with strong ICP.