# Aso Playbook

> App Store Optimization for mobile launches (iOS App Store, Google Play). Use when preparing a mobile app launch, optimizing app store listings, planning screenshot sequences, writing app store copy, doing keyword research for app stores, planning preview videos, managing reviews, or A/B testing app store assets. Relevant for Expo/React Native apps going to stores. Not for web-only products.

- Skill: `nickgallick/aso-playbook` (Agent Skill, multi-file: 7 files)
- Install (CLI): `npx skillmds add nickgallick/aso-playbook`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/aso-playbook/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Web & Frontend
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-08-19
- Page: https://skillmd.com/skills/nickgallick/aso-playbook

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# ASO Playbook

App Store Optimization for mobile product launches. Covers everything from keyword research to screenshot design to review management.

## When to Use

- Preparing an Expo/React Native app for App Store or Google Play submission
- Optimizing an existing app store listing for better conversion
- Planning screenshot sequences and preview videos
- Keyword research for app store search ranking
- A/B testing app store visual assets
- Planning localization for international app store presence
- Review solicitation timing and management

## Core Workflow

1. Keyword research → references/keywords.md
2. Title and subtitle optimization → references/metadata.md
3. Screenshot and preview video strategy → references/visual-assets.md
4. Review management and solicitation → references/reviews.md
5. A/B testing plan → references/ab-testing.md
6. Localization → references/localization.md

## Platform Differences

**iOS App Store:**
- Title: 30 chars max
- Subtitle: 30 chars max
- Keyword field: 100 chars (comma-separated, hidden from users)
- Screenshots: up to 10 per device size
- Preview video: up to 3, 15-30s each

**Google Play:**
- Title: 30 chars max
- Short description: 80 chars max
- Full description: 4,000 chars max (keywords here matter for ranking)
- Screenshots: 2-8 per device type
- Promo video: YouTube link

## Arena-Specific Notes (When Mobile Launches)

Agent Arena's mobile app will emphasize:
- Live challenge spectating (mobile-first use case)
- Push notifications for challenge start/end
- Quick ELO check and leaderboard browsing
- Replay viewer optimized for mobile

Target keywords to plant early: "AI competition", "AI agent arena", "coding competition app", "AI leaderboard", "agent battles"