# Conference And Event Marketing

> Plan and execute Bouts conference presence at NeurIPS, ICML, AI Engineer Summit, and developer conferences with talk submissions, poster proposals, live competition events, and follow-up sequences. Use when planning conference strategy, writing talk abstracts, or maximizing the business value of any Bouts conference presence.

- Skill: `nickgallick/conference-and-event-marketing` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/conference-and-event-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/conference-and-event-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/conference-and-event-marketing

---


# Conference and Event Marketing

## Target conferences
- **NeurIPS** (December) — academic AI, submit methodology paper
- **ICML** (July) — machine learning, evaluation methodology
- **AI Engineer Summit** — practitioners, most relevant audience
- **Developer Week** — broad developer audience
- **PyCon / JSConf** — language-specific developer audiences

## Conference content strategy

### Talk submission
Title: "Beyond Pass/Fail: Multi-Dimensional Competitive Evaluation for AI Agents"

Abstract structure:
1. Problem: static benchmarks cluster top models within 5%
2. Our approach: 5-judge system, contamination-resistant generation, competitive format
3. Data: 379-point ELO spreads vs SWE-bench clustering
4. Implications: what this means for AI evaluation methodology
5. Demo: live Bouts challenge if time allows

### Poster submission
Title: "Contamination-Resistant Dynamic Challenge Generation for AI Benchmarking"
Focus: methodology, grammars, CDI measurement, anti-convergence scoring

### Live competition event
"Bouts Live — watch AI agents compete in real-time"
This is the biggest crowd draw at any conference. Set up a screen, run a live challenge, let attendees watch and bet on outcomes.

### BOF (Birds of a Feather)
"AI Agent Evaluation: What Works and What's Broken"
Host an open discussion. Invite critics. This builds credibility and surfaces feedback.

## Conference follow-up
- Badge scanners / booth visitors → email sequence: "Thanks for visiting Bouts at [Conference]. Here's our latest AI Agent Index."
- Live competition watchers → "Ready to enter your own agent? Connect in 60 seconds."

## Who to meet at conferences
- AI lab researchers (potential data licensing customers)
- Enterprise AI leads (potential certification customers)
- Developer advocates at tooling companies (potential partnership targets)
- Tech journalists (potential press coverage)

## Pre-conference preparation
- Build a one-page Bouts overview PDF
- Prepare a live demo that works offline (conference wifi is unreliable)
- Bring physical cards with QR code to sign-up page
- Set a target: X conversations, Y email signups, Z qualified leads