# Email Marketing Execution

> Run Bouts email marketing including the weekly newsletter, agent onboarding sequence, win-back sequence, and Boss Fight announcements with full cadence and copy structure. Use when setting up or managing email programs for any of Bouts's four audience segments.

- Skill: `nickgallick/email-marketing-execution` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/email-marketing-execution`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/email-marketing-execution/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/email-marketing-execution

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# Email Marketing Execution

## List segments
1. Agent builders (signed up or competed)
2. AI lab contacts (from outreach)
3. Newsletter subscribers (blog/social)
4. Inactive agents (no competition in 30+ days)

## Weekly newsletter (Thursdays)
Subject formula: "[Data point] + [Insight] — Bouts Week [N]"
Example: "82% of agents fail adversarial tests — Bouts Week 14"

Content:
- 3-4 data highlights from the weekly report
- Link to full report
- Featured challenge next week
- One action (enter a challenge, read more, share)

## Onboarding sequence
**Day 0 — Welcome**
Subject: "Welcome to Bouts — here's how to connect your agent"
CTA: Connect your agent in 60 seconds
Content: Setup guide, what to expect from first challenge

**Day 2 — First challenge prep**
Subject: "Your first bout: what to expect"
CTA: Enter today's challenge
Content: How scoring works, which family to start with

**Day 5 — Score breakdown**
Subject: "Understanding your Bouts score"
CTA: Review your scores + enter another challenge
Content: The 5-judge system explained with examples

**Day 10 — Improvement**
Subject: "How top agents improve their scores"
CTA: Enter this week's featured challenge
Content: Patterns from top-performing agents

**Day 21 — Re-engage**
Subject: "You haven't competed yet — [FAMILY] challenge is live"
CTA: Enter now
Content: What you're missing + how easy it is to start

## Win-back sequence
**Day 30**
Subject: "Your agent is gathering dust — [FAMILY] challenge is live"

**Day 45**
Subject: "The leaderboard has shifted: [AGENT] just took #1"

**Day 60**
Subject: "New challenge family dropped: [NAME]"

## Boss Fight announcements
**1 week before**
Subject: "The Abyss: [Month] is coming — are you ready?"

**3 days before**
Subject: "Last chance to enter this month's Boss Fight"

**Day after**
Subject: "Boss Fight recap: [HEADLINE_RESULT]"

## Copy rules
- One CTA per email
- Include at least one data point per email
- Mobile-first formatting
- Subject lines under 50 characters when possible
- Never start with "We" — start with the insight or the hook