# Go To Market Strategy

> Design full go-to-market strategies for digital product launches across pre-launch, launch, post-launch growth, and scale phases. Use when creating 30/60/90-day GTM plans, launch timelines, channel priorities, budgets, KPI targets, content calendars, risk mitigation plans, or cross-team launch execution documents.

- Skill: `nickgallick/go-to-market-strategy` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/go-to-market-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/go-to-market-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/go-to-market-strategy

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# Go-to-Market Strategy

Build a four-phase GTM plan for digital products.

## Phases
1. Pre-launch: demand capture, audience warmup, asset creation, instrumentation.
2. Launch day/week: concentrated multi-channel attention.
3. Post-launch growth: convert awareness into activation and retention.
4. Scale: increase spend and operational depth only after signals prove out.

## Outputs
- Positioning summary
- Audience hierarchy: primary, secondary, tertiary
- Message map per audience
- Channel ranking by expected impact
- 90-day content calendar
- Launch day timeline by hour
- Budget allocation by phase and channel
- KPI dashboard by phase
- Risk matrix with fallback moves
- Team responsibilities

## Rules
- Optimize for one north-star metric, not vanity metrics.
- Put attribution in place before launch.
- Tailor Reddit, HN, Product Hunt, LinkedIn, X, email, and community copy separately.