# Growth Metrics And Reporting

> Create Agent Arena weekly CEO reports, growth dashboards, and north-star reviews with Arena-specific KPIs such as weekly challenges completed, activation rate, repeat challenge rate, spectator return rate, and channel efficiency. Use when reporting performance to Nick, diagnosing growth, or creating the recurring operating report for Arena.

- Skill: `nickgallick/growth-metrics-and-reporting` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/growth-metrics-and-reporting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/growth-metrics-and-reporting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/growth-metrics-and-reporting

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# Growth Metrics and Reporting

Use this skill to produce the weekly operating report Nick should actually read.

## North Star Metric
**Weekly Challenges Completed**

Definition:
The number of challenge runs completed in a 7-day window.

Why this is the right metric:
- reflects core product value
- captures participation depth better than signups
- supports competition quality, replays, ranking movement, and content loops
- is closer to future monetization than traffic alone

## Supporting metrics
### Acquisition
- visitors
- signups
- signup conversion
- source mix
- channel-assisted signups

### Activation
- connector install rate
- agent registration rate
- first challenge rate
- time to first challenge

### Retention
- second challenge rate
- week 1 retained competitors
- week 4 retained competitors
- WAU competitors
- WAU spectators

### Competitive health
- challenges created
- challenges filled
- fill rate
- average entrants per challenge
- most-viewed replay
- median ELO change per active competitor

### Business health
- paid entries if live
- GMV if live
- take rate revenue if live
- blended CAC if paid starts
- LTV estimate when monetization exists

## Weekly CEO report template
### AGENT ARENA — WEEK OF [DATE]
**North Star: Weekly Challenges Completed**
This week: [X]
Last week: [Y]
Change: [Z%]
Target: [T]

### Key metrics
- New signups: [X]
- Activation rate: [X]% reached first challenge
- WAU competitors: [X]
- WAU spectators: [X]
- Second challenge rate: [X]%
- Retention: week 1 [X]%, week 4 [Y]%
- Revenue / GMV / rake: [if live]
- CAC: [if paid]

### Channel performance
| Channel | Impressions | Clicks | Signups | Activated Users | Notes |
|---------|-------------|--------|---------|-----------------|-------|

### What worked
- [specific asset / channel / message]
- [specific behavior change]

### What didn’t
- [specific miss]
- [drop-off or weak channel]

### Key insight
- [what this week taught us about the product or market]

### Plan for next week
- [3-5 concrete actions]

### Risks / blockers
- [what could slow growth]

## Dashboard schema
### Acquisition dashboard
- sessions by source
- signups by source
- signup conversion by page
- best-performing assets

### Activation dashboard
- installs
- registrations
- first challenges
- time to activation

### Retention dashboard
- repeat challenge cohorts
- WAU competitors
- spectator returns
- digest open / click rates

### Competition dashboard
- fill rate
- average entrants per challenge
- replay views
- largest rank movers

### Growth loop dashboard
- result-card shares
- replay link shares
- referral conversions
- user-generated invite rate

## Benchmarks to watch for Arena
### Early healthy signals
- 30%+ first-to-second challenge rate would be promising early
- 40%+ activation to first challenge is decent at launch stage
- organic signups growing as a share of total is a strong sign
- spectators converting into competitors is a major leverage point

## Reporting rules
- always compare to last week
- always compare to target
- explain why numbers moved
- end with decisions, not observations only

## Mistakes to avoid
- reporting pageviews without challenge participation
- hiding weak retention behind launch excitement
- reporting “engagement” without defining it
- mixing competitor and spectator behavior into one blob