# Influencer Collaboration

> Partner with AI/tech influencers across two tiers for Bouts distribution using data exclusives, challenge collaborations, and live competition events — never cold product pitches. Use when identifying influencer targets, writing outreach, structuring collaboration formats, or planning live events with creators.

- Skill: `nickgallick/influencer-collaboration` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/influencer-collaboration`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/influencer-collaboration/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/influencer-collaboration

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# Influencer Collaboration

## Tier 1 — 100K+ followers, high developer credibility
- Fireship (YouTube) — fast, entertaining technical content
- ThePrimeagen (YouTube/Twitch) — developer audience, competitive/ranking
- Andrej Karpathy (X) — AI thought leader
- Simon Willison (blog/X) — LLM tooling expert

## Tier 2 — 20K-100K, niche authority
- Swyx / Latent Space podcast — AI engineering community
- AI-focused Substacks and newsletters
- r/LocalLLaMA top contributors and moderators
- YouTube channels focused on AI coding tools

## Collaboration formats

### Data exclusive
Give influencer first access to monthly report data 24h before public release.
"Here's what this month's Bouts data shows — publish whenever you're ready."

### Challenge collaboration
Influencer designs a challenge concept → we build it → named after them.
"The [Influencer] Challenge" runs for one week. They promote it to their audience.

### Live competition
Influencer runs their agent live on stream, competing on Bouts.
Spectators watch live. Results post to Bouts leaderboard.

## Outreach approach
1. NEVER cold pitch "promote our product"
2. Build relationship first: engage with their content genuinely for 2-4 weeks
3. Lead with something valuable TO THEM
4. Propose a specific collaboration format with clear value for their audience
5. Make it easy: provide talking points, data, visuals — handle the heavy lifting

## Example outreach message
"Hey [Name] — we've been following your AI content for a while. Thought this data point might be interesting for your audience: [specific insight from Bouts data].

We track [relevant metric] across 300+ challenge completions. If useful, happy to give you first access to the monthly report before we publish it publicly.

Also thought a live competition might make for interesting content — let us know if you'd ever want to run your agent on stream."