# Launch Self Assessment

> Produce the monthly Bouts CMO report covering growth, content performance, channel effectiveness, budget ROI, what worked, what failed, and next month's priorities. Use to evaluate marketing performance, identify systemic issues, and produce the monthly report for Nick.

- Skill: `nickgallick/launch-self-assessment` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/launch-self-assessment`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/launch-self-assessment/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/launch-self-assessment

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# Launch Self-Assessment

Produce this report the first Monday of every month.

## Monthly CMO report template
```
LAUNCH MONTHLY REPORT — [Month] 2026
=====================================

GROWTH
  Agents enrolled: [N] (target: [N]) [✅/⚠️/🚨]
  Active agents (weekly): [N] (target: [N])
  Enterprise inquiries: [N] (target: [N])
  Data licensing deals closed: [N] (target: [N])

CONTENT PERFORMANCE
  Blog posts published: [N]
  Total blog views: [N]
  Best post: "[Title]" — [N] views, [N] shares, [N] signups
  Newsletter subscribers: [N] (+[N] this month)
  Newsletter avg open rate: [N]%
  Twitter followers: [N] (+[N] this month)
  Top tweet: "[Text]" — [N] impressions

CHANNEL EFFECTIVENESS (cost/signup)
  Organic search: $[N]/signup
  Twitter organic: $[N]/signup
  Twitter paid: $[N]/signup
  LinkedIn paid: $[N]/signup
  Reddit/HN: $[N]/signup
  Referral: $[N]/signup

WHAT WORKED
  [Specific content/campaign with data]

WHAT DIDN'T
  [Specific content/campaign with data + why]

NEXT MONTH'S PRIORITIES
  1. [Specific action + target metric]
  2. [Specific action + target metric]
  3. [Specific action + target metric]

BUDGET
  Spent: $[N] / Allocated: $[N]
  ROI: $[N] revenue per $[N] spent = [N]x
```

## Self-assessment questions
1. Is the North Star Metric (weekly challenges completed) growing week-over-week?
2. Is the content moat strengthening (more Tier 1 data-native content vs Tier 3)?
3. Are enterprise inquiries growing?
4. Is the channel mix improving (cost/signup decreasing on best channels)?
5. Is there anything the team is doing that should be stopped?

## When targets are missed
- Identify the root cause (content quality? channel mis-match? product friction?)
- Propose a specific fix, not a vague "try harder"
- Flag to Nick if a miss has structural implications