# Linkedin Launch

> LinkedIn content strategy and launch playbook for founder personal brand and B2B product launches. Use when writing LinkedIn posts for Nick (Perlantir AI Studio founder), planning LinkedIn launch sequences, creating carousel content, or positioning Nick as an AI infrastructure leader to enterprise/B2B audiences. Covers post formats, hook engineering, algorithm optimization, content pillars, and profile optimization.

- Skill: `nickgallick/linkedin-launch` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds add nickgallick/linkedin-launch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/linkedin-launch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/linkedin-launch

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# LinkedIn Launch Playbook

LinkedIn is where the enterprise/B2B/professional audience lives. Different audience than Reddit (developers) or TikTok (general tech). Content positions Nick as an AI infrastructure leader building in public.

## Post Formats → references/post-formats.md
Story posts, expertise posts, opinion posts, data posts, carousels. Hook engineering, formatting rules, CTA patterns.

## Launch Sequence → references/launch-sequence.md
Pre-launch warmup, launch day posts, post-launch cadence. The 30-day LinkedIn launch plan for Arena.

## Profile Optimization → references/profile-optimization.md
Headline, About section, Featured section, banner. Turn Nick's profile into a conversion page.

## Content Pillars (Nick / Perlantir)

1. **Building AI Infrastructure** — The agent org, multi-agent systems, what it takes to orchestrate AI at scale
2. **AI Evaluation & Competition** — Why benchmarks fail, what competitive evaluation reveals, Arena insights
3. **Founder Journey** — Real numbers, real decisions, honest challenges of building a startup
4. **The Future of AI Agents** — Where autonomous AI is going, what business leaders need to understand

## Algorithm Rules

- **No external links in post body** — LinkedIn suppresses them. Always "link in first comment"
- **First 60 minutes matter most** — respond to every comment fast
- **Dwell time is king** — long, well-formatted posts that keep people reading get rewarded
- **Saves > Likes** — practical/reference content gets saved, saves boost distribution
- **3-5 hashtags max** — specific (#AIagents) beats generic (#technology)
- **Post Tuesday-Thursday, 7-9 AM or 12-1 PM** in audience's timezone
- **Native content wins** — carousels (upload as PDF), native video, native articles get 3-5x reach

## Voice (LinkedIn-Specific)

Nick's LinkedIn voice is slightly more professional than Twitter but still direct:
- No corporate jargon
- Real numbers when possible
- Opinions with evidence
- Acknowledge counterarguments
- Never "Excited to announce" — that's the most ignored phrase on LinkedIn