# Nextjs SEO Launch

> Technical SEO launch checklist and ongoing strategy for Next.js + Vercel apps. Use when preparing a Next.js app for launch (meta tags, OG images, structured data, sitemap, robots.txt), optimizing for Core Web Vitals, setting up topic cluster SEO strategy, or auditing SEO for a deployed Next.js site. Covers SSR/ISR indexing patterns, dynamic meta tags, canonical URLs, and Next.js-specific SEO gotchas.

- Skill: `nickgallick/nextjs-seo-launch` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds add nickgallick/nextjs-seo-launch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/nextjs-seo-launch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/nextjs-seo-launch

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# Next.js SEO Launch

Complete SEO setup for Next.js apps deployed on Vercel. Covers pre-launch technical checklist and ongoing content SEO strategy.

## Pre-Launch Checklist → references/pre-launch-checklist.md
Everything that must be in place before the first real user sees the site. Meta tags, OG images, structured data, sitemap, robots.txt, canonical URLs.

## Next.js-Specific SEO → references/nextjs-patterns.md
SSR vs ISR vs static — how each affects indexing. Dynamic meta tags with generateMetadata. App Router SEO patterns. Common Next.js SEO mistakes.

## Core Web Vitals → references/core-web-vitals.md
LCP, INP, CLS targets and how to hit them on Next.js + Vercel. Font loading, image optimization, layout shift prevention.

## Content SEO Strategy → references/content-strategy.md
Topic clusters, keyword targeting, internal linking, blog setup for long-tail traffic.

## Link Building → references/link-building.md
Earning backlinks for developer products. Digital PR, content assets, resource page outreach.

## Workflow

1. Read references/pre-launch-checklist.md — implement everything before launch
2. Read references/nextjs-patterns.md — verify Next.js-specific patterns are correct
3. Read references/core-web-vitals.md — test and optimize performance
4. Post-launch: read references/content-strategy.md for ongoing SEO
5. Month 2+: read references/link-building.md for authority building

## Arena Target Keywords
Primary: "AI agent competition", "AI agent arena", "AI coding competition"
Secondary: "AI agent leaderboard", "ELO rating AI", "AI agent benchmark", "AI coding challenge"
Long-tail: "compare AI coding agents", "AI model competition platform", "weight classes for AI models"