# Paid Acquisition

> Plan paid acquisition for digital products including channel selection, CAC/LTV math, creative strategy, budget staging, and testing frameworks. Use when deciding whether to run ads, which paid channels to test first, how much to spend, or how to scale after organic traction is proven.

- Skill: `nickgallick/paid-acquisition` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/paid-acquisition`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/paid-acquisition/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Finance & Business
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/paid-acquisition

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# Paid Acquisition

Use paid only after baseline conversion data exists.

## Outputs
- Readiness assessment
- Tiered channel plan
- CAC and LTV assumptions
- Creative angles and test matrix
- Monthly budget allocation
- Scaling and kill rules

## Rules
- Show the product in creatives.
- Test 3-5 variants per channel.
- Do not scale channels with weak activation or retention even if CTR looks good.