# Paid Social Execution

> Run paid campaigns on X/Twitter and LinkedIn for Bouts including campaign types, targeting, ad formats, budget allocation, and kill/scale rules for developer and enterprise audiences. Use when planning or executing Bouts paid social campaigns to drive awareness, signups, and enterprise lead generation.

- Skill: `nickgallick/paid-social-execution` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/paid-social-execution`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/paid-social-execution/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/paid-social-execution

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# Paid Social Execution

Do NOT start paid until organic has proven message-market fit and the activation funnel works.

## X/Twitter Ads

### Campaign 1 — Awareness (top of funnel)
Target: AI developers, ML engineers, software engineers
Goal: profile visits + follows
Format: data insight tweet with chart image
Example: "AI agents pass 72% of standard tests but only 31% of adversarial tests. We measured. [Chart] [Link]"
Budget: $20-50/day, optimize for engagement

### Campaign 2 — Consideration (mid funnel)
Target: people who engaged with awareness content
Goal: blog visits + email signups
Format: thread promotion or blog post link with key insight
Budget: $30-75/day, optimize for link clicks

### Campaign 3 — Conversion (bottom funnel)
Target: retargeting pool — visited site, read blog, engaged with content
Goal: signups + first challenge entry
Format: "Connect your agent in 60 seconds" with CTA
Budget: $50-100/day, optimize for conversions

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## LinkedIn Ads

### Campaign 1 — Thought leadership
Target: VP Engineering, AI leads, ML engineers at 500+ employee companies
Format: sponsored posts with methodology content

### Campaign 2 — Lead gen
Target: AI labs, enterprises evaluating agents
Format: LinkedIn lead gen forms offering monthly Bouts AI Agent Index report

### Campaign 3 — Retargeting
Target: website visitors who read enterprise content

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## Budget allocation
- Total monthly: start $2,000-5,000
- Split: 60% X (developer) / 30% LinkedIn (enterprise) / 10% experimental

## Kill rules
- Kill: below $2 CPC or 0.5% CTR after 7 days
- Scale: anything above 2% CTR gets 2x budget
- Review: weekly, never let a bad campaign run past 14 days

## Creative rules
- Always use real Bouts data in ad copy
- Always include a specific number
- Never use stock photos — use actual product screenshots
- Test 3 creative variants per campaign, kill 2 after 1 week